Thinking small

Horace Dediu:

The irony is that by thinking small, Apple became the biggest company that ever was.



3 thoughts on “Thinking small”

  1. Are they really the largest ever? I heard that, when adjusted for inflation, Microsoft was still the largest at some point, with a market capitalization of over $800M.

  2. Yeah, adjusted for inflation, MSFT in ’99 had a higher market cap, and IBM back in 1967 was over a trillion. To be fair, 1999 was the height of a huge technology bubble, and it’s performance since then has been awful. As for IBM, they had almost no competition at the time, and were essentially THE technology company. That being said, it’s what AAPL does going forward that matters.

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