TV viewers confused Samsung Galaxy with iPad

Daniel Eran Dilger, AppleInsider:

Only 16 percent of viewers observing Samsung’s TV commercials realized it was a Samsung product, according to an internal report the company commissioned, and which has been submitted as evidence in its trial with Apple.



3 thoughts on “TV viewers confused Samsung Galaxy with iPad”

  1. Ouch! Not only does that hurt Samsung in trial, but it’s got to suck knowing that the time and money you spent advertising your product actually helped sell a competitors.

  2. Right. Gruber keeps saying the “tablet market” is actually an “iPad” market, but when consumers start confusing tablets it’s evidence of a copy.

    Coudn’t be the stupidity of customers, right? I mean wasn’t it the mom of John Siracusa who bought a 100$ “tablet” on a home shopping channel on TV because she thought 500 bucks was too much?

    You are seriously taking the expertise of the layman as a hint at something. Have you ever seen “Jaywalking”?

    sigh

  3. Phil Schiller’s point exactly. Apple spent 149 million dollars on market iPad so that “stupid” people can see the difference between it and the completion. But when the competition comesmout with a with an all but replica product, showing that difference becomes all the more difficult.

    BTW, the jury will decide on whether copying has occurred, and they’re laypeople. Never discount the word of the common man.

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