iPhone caused ‘crisis of design’ at Samsung

It’s a memo that Samsung didn’t want admitted into the trial, and until now had kept it out. But this morning, when Samsung legal counsel John Quinn mentioned the “crisis of design” moment in a question to Samsung strategist Justin Denison, all bets were off, and the memo was in.

“Influential figures outside the company come across the iPhone, and they point out that ‘Samsung is dozing off.’ All this time we’ve been paying all our attention to Nokia, and concentrated our efforts on things like Folder, Bar, Slide,” Shin wrote. “Yet when our UX is compared to the unexpected competitor Apple’s iPhone, the difference is truly that of Heaven and Earth. It’s a crisis of design.”

Oopsie.

[Via DF]



2 thoughts on “iPhone caused ‘crisis of design’ at Samsung”

  1. When the iPhone first came out I thought to myself, “How are other companies going to meet or better this?” Guess they’ve been taking their sweet time realizing this.

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