“Our role is to imagine products that don’t exist and guide them to life,” he told the jury.
As opposed to Samsung, who look at products that do exist and copy them.
Rare glimpse at Apple’s design process
“Our role is to imagine products that don’t exist and guide them to life,” he told the jury.
As opposed to Samsung, who look at products that do exist and copy them.
That seems to be in their culture. Hyundai does the same thing with their automobile styling. They are based in Seoul, too.