Dan Frommer:
Apple has long been fortunate to have an excited fan base promoting its products and helping lure first-time buyers. But did you know that Apple used to distribute free collateral to help its biggest fans spread the message?
Apple Propaganda from 1997
What some call “propaganda”, we called “marketing materials”. 🙂
Of course I knew this, because I ordered those brochures and reports.
Same here. I had them as a an IT manager at a company that was openly hostile to Macs, even though they were the lifeblood of the creative department, which produced the ads that paid for the publications we created.
You know who else called them marketing materials? JOSEPH GOEBBELS!
I have a Mac Evangelist polo shirt somewhere from that same era.
Oh man when I was 13 I collected piles and piles of the mac evangelist stuff – still had it in my closet for a long long time until finally it was clear Apple wasn’t going anywhere (they had finally “won”).