Andrew Wallenstein for Variety:

CBS has emerged the winner of a bidding war for the pilot of a primetime gameshow based on the Zynga mobile game “Draw Something” from Sony Pictures Television, Ryan Seacrest Prods. and Embassy Row.

The pilot is in development, but that doesn’t mean the show will actually be broadcast (yet).

Draw Something made a huge splash earlier this year – the game pairs players who take turns drawing pictures based on clues, then guessing the clue based on the picture. Unfortunately Draw Something hasn’t sustained the same huge interest as it saw at the outset – many players have cast it aside for more novel game experiences.

Will Draw Something have any staying power as a game show? We’ll see.