Apple continued to lead the market with nearly 65% of worldwide units and surpassed 67 million cumulative shipments in its first eight quarters of availability. iPad can’t claim the highest mobile broadband (3G/4G) attach rate for media tablets, though Apple retains its title of shipping the most 3G-enabled tablets by outpacing the number two competitor by a factor of eight.
The battle is for second place.
The iPad will never have the highest attach rate for mobile broadband so long as they don’t require you to have it. Those phablets on the other hand typically use the rules for phones and thus you have a contract and thus attachment.
As for the rest, it is a worthy question to ask why the iPad is so dominating. Is it the OS, Apple’s worldwide reach, their app store etc, the whole education program, something else, a combination. Is it even that they aren’t trying to make the iPad into a computer crammed into a tablet form as some other makers seem to be.
No one else seems to have figured out the answers to these types of questions if they are even asking them. Which could be why they haven’t taken the top rank