John Gruber:
So the reason Apple TV doesn’t show up in Freewheel’s data is because it doesn’t show any ad-backed video. Freewheel’s data isn’t about online video watching — it’s specifically about ad-backed online video watching.
I don’t understand how people can draw conclusions from data like this. Gruber gets it right.
It’s actually much worse when you look at the total iOS share as pointed out by Gruber. Even when only looking at “ad-backed video”, Xbox is #1, but just barely above the iPad. When comparing the Xbox to iOS, the Xbox has only half the traffic.
The Apple TV actually does show ad-supported video on its WSJ Live channel and that channel may be a precursor to future ad-supported endeavors.
Ironically, the WSJ Live ads are for the most part top quality TV ads (Etrade, etc). Better than the actual WSJ videos.
what the conclusion of learning art and craft