I always think that RIM can’t get any worse, any more stupid than they already are, and then they do something like this. This is the ending of its ridiculous “Wake Up” campaign against Apple.
RIM’s stupid bullshit
I always think that RIM can’t get any worse, any more stupid than they already are, and then they do something like this. This is the ending of its ridiculous “Wake Up” campaign against Apple.
That was possibly the most disappointing boring campaign ever.
Ken Segall is going to have a ball with this one.
My fav part was that they felt the need to treat us as so stupid we can’t read it for yourselves. AND they weren’t even in sync with the crawl
Time for RIM to wake up because the ‘one device’ they are talking about is the one from the company that doesn’t act like we are stupid. And that’s not RIM or their inspiration Samsung.
They truly just do not understand the consumer market.
Nobody spending a bunch of money on apps and other media on their phone is concerned with doing any kind of ‘business’.
You wake up, RIM
I have a Blackberry Bold issued to me by my employer. I compose my emails, even replies on my iPhone and send them to my Blackberry then cut and paste the text into the new email on my Blackberry.
I have no idea how people think the keyboard is a drawcard.
They’re just out of touch right now, I’ll be surprised if they recover at all.
That ad is sycophantic word-salad. Sounds declarative, means nothing. Who’s this crap writing aimed at?
The Australian consumer. They may be drunk but they’re not *that* drunk.
Irony: Completely amateur and uninspired attempt, from a company that is trying to inspire people to believe it is the choice of professionals.
Flaccid.
Speaking of being in business, do we think RIM will still be in business in a few years?
Hah!
So, if i would buy one of RIMs devices now, there’s no upgrade to Blackberry 10, due end of this year.
Great!
And really cute, how they tried to cram as many of Apples slogans in there as possible^^
You’re satisfied to just float through life like a cork in the stream.
Like, say, a company that waited 3 years to mount a major response to a company that “walked in” to the cell phone market from a cold start? Or say, a company that’s been promising phones based on a new platform for two years and has nothing but partially functioning demos to show for it?
…there is no middle ground. You’re either in business or you’re not.
Like, say, when the market leader posts 11.6 billion in profit and you post a 125 million dollar loss? Not much middle ground there…
For those of us with our eyes wide open, we need to realise there’s only one device for people who mean business…
…and if you give us 6 more months, you might even be able to buy one.
I couldn’t agree more. Pathetic and desperate attempt at trying to make a boring product hip. The BB had its time and technology surpassed it and RIM. A lame ad campaign cannot fix that. Taking aim at Apple will prove to completely backfire on them I’m afraid and they deserve it for such an insulting piece of work.
Wow, that reminds me of the talks you get from “life coaches”. Check the Video on the site of Anthony Robbins:
http://www.tonyrobbins.com/
See the similarities in the structure of the approach?
“Take Action”, “We can get you to be better”, “buy my stuff”…. Only Robbins seems to have a better grasp on what the goals are….
The RIM campaign seems to have been cobbled together by someone who knows the theory but never sold shit in their life:
AT LEAST SHOW ME WHAT IT IS YOU ARE SELLING AT THE END IN THE BEST LIGHT