Around the world, companies have invested time, talent and treasure in social and environmental efforts for a range of complementary reasons. For many companies, cause marketing—the use of social and environmental efforts to build a brand and increase profits—has been a secondary if not primary motivation.
The global, socially conscious consumer
The Good Action Network is educating, networking and meeting around the topic of App Activism, the 99% using their purchasing power combined with app technology to promote social change.