Q: What are your goals when setting out to build a new product?
A: Our goals are very simple — to design and make better products. If we can’t make something that is better, we won’t do it.
And that, in a nutshell, is what Apple’s competition doesn’t get.
Yep.
I think they do get it; they just do not understand what “better” means until a strand of spaghetti thrown at the wall sticks.
I disagree. Competitors get it. But like Brian puts it with a spaghetti analogy, they just don’t know any better.
Apple is really good at self-criticism, I think. Steve Jobs (as far as I’ve read) was good at rejecting ideas until he was 100% satisfied, instead of just caving into public and peer pressure. Also, he seemed to know exactly how much to give people and no less which is hard and risky for businesses that invest so much money in a single product.
Sir Jonathan, lets not forget.