Eric Caoili for Gamasutra:

Bungie co-founder Alex Seropian on Thursday revealed what he’s been up to since ditching Disney: a new, core-focused mobile studio.

Called Industrial Toys, the developer says it wants to veer away from the “inferior gameplay, graphics, and … elementary mechanics” that the space is mostly known for, instead promising free-to-play titles with “intricately advanced layers of narrative and gameplay.”

Disney Interactive announced Seropian left earlier this month. He’s been joined by another Bungie alum, Brent Pease, who most recently worked at Dreamworks Animation. The company’s already set up a Facebook page and a Twitter account.