ifoAppleStore:
During the 90-minute JC Penney briefing, former Apple retail chief Ron Johnson explained his plans to remake JCP into “America’s favorite store” over the next three years, admittedly drawing from his 10-year stewardship of Apple’s stores. In fact, the very first item on Johnson’s agenda was to explain why he left Apple, and the very first presentation slide was an Apple logo.
“It’s the best decision I’ve made yet,” he said of moving to JCP. The only hard part of the decision was driving to Steve Jobs’ house to announce he was leaving. Jobs looked up at him and asked, “Are you serious?”
It will be interesting to see how Johnson can bring the Apple Retail experience to JCP.
I have no idea if this will work, but it seems like it should. I’d certainly shop there.
JC Penny does need a facelift!
I know a bit about this type of retail and I believe that he won’t have an easy task revamping JC Penny. But, I thiunk it might be worthwhile and the competition will surely have something to think about.
I’ve spoken to several female friends (guys don’t seem to shop at JCP) and they all say that JCP needs a major shakeup in order to get them to shop there on any regular basis.
We have a similar chain here in Germany, old, family-owned and they’re looking at bankruptcy.
I’m really curious to see what Mr. Johnson will make of this company.