TechCrunch:
One of the highest profile digital textbook startups is Kno, which started out with its own oversized tablet but now focusses on delivering textbooks through its iPad app.
On the surface, things don’t look so great for Kno, but CEO Osman Rashid is nonplussed: “We love the fact that so much light has been put on digital textbooks. Now we will fight on who has the better product, more interactive features, and a bigger catalog.”
It may be just the Kno CEO “whistling past the graveyard” but Kno has its work cut out for it for mindshare if not actual market share. As usual, time will tell.
You’d think TechCrunch authors would know the meaning of the word “nonplussed.” I think they meant “unfazed.”
It’s TechCrunch – I would assume no such thing. 🙂
The other big difference between Kno and Apple iBooks is that Kno textbooks retail for $75 whereas IBooks will be $15. I know that’s comparing K12 with college but I suspect Apple will aim for $15 for college books too. Once you buy 10 textbooks you’ve saved enough money to make the required iPad free.