Joanna Stern:
Dell is still planning on being a lead player in the mobile laptop space and stressed that it has been spending time developing higher-end, premium laptops like the XPS 14z. Dell’s Marketing Director Alison Gardner was very clear about the strategy: “Thin and powerful is where it is at for us.”
Dell quits MP3 players. Dell quits tablets. Dell quits netbooks.
Probably a smart move for Dell, to be honest. The company makes pretty decent computers, but it’s struggling. Streamline what you do, focus on what makes you money.
Dell should quit entirely and sell the stock back to shareholders. Oh, wait…
“Thin and powerful is where it is at for us.”
I wonder where that got such a good idea?
I think Dell needs to redesign its logo.
I see what you did there.
The problem is, we would end up with a company having a logo that looks like “liji” and a company having a logo that looks like “ilell”. And I thought knock-off products from China were hard to remember, not to mention pronounce!
Yes, how about FAIL ?
In the RSS feed, the last line was truncated as follows:
“Dell quits MP3 players. Dell quits tablets. Dell quits”
Prescient?
I can get behind that. Yet I still get the feeling that it’s too little, too late.
To me it looks like they’re giving up the netbook fad for another fad that is called ultrabooks.
There you go Alison, fixed that for you.