Marcelo Somers:
Companies like HP are more excited about telling people who they are and what they do instead of showing it through their actions.
I’m a big fan of branding as a process of defining who you are, but the failure of business today is that we’re breeding a generation of employees who are more excited about telling than showing.
One of the things that Apple does really well is delivering technology and products. It doesn’t make promises before a product is released, but rather it wows people when it goes to market.
I hope Apple doesn’t wimp-out anytime soon with its approach to innovation and production. Hopefully, Steve was able to infuse his brand of wisdom into enough people there who will have the stones to stand up to the bean counters and the corporate ass-kissers.
Apple pre-Jobs’ return wasn’t “wowing” anyone with their go-to-market strategy or products. Perhaps we should see what direction Meg Whitman and company take HP before we start labeling them pigs?