Matt Brian:
Greenpeace’s Guide to Greener Electronics, now in its 17th year, ranks the world’s top 15 technology companies on their green policies and practices, on how products and processes impact the climate. Apple climbed five places to rank fourth, behind HP, Dell and Nokia, with the all four of the companies improving their green impact over the year to march up the charts.
Don’t get me wrong, I think this is great, but with all of the information that Apple makes available about its environmental efforts, it seems a bit odd that they would only rank fourth. It’s like Greenpeace is the Consumer Reports for the environment.
Greenpeace gives a lot of weight to future plans and promises – even ones that may never come to pass – over what’s currently being done. If they were to measure on actual environmental impact, Apple would be first.
IOW, Greenpeace gives a lot of weight to those how stroke its ego.
A yep. They trashed the real efforts Apple made 6 years ago with glass and aluminum enclosures 100% recyclable and elimination of certain chemicals (even tho it made it difficult to make power cords and cables) because Dell et all had published PDFs of what they hoped to do down the road. Green peace has only ever used Apple as a means of getting publicity, and too readily swallow the bilge from other companies trying to ride the Greenpeace bandwagon.
They keep fighting to stay relevant in this sector, but they’re doing it the wrong way.