∞ Apple announces iPhone 5 event for Oct. 4

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Note: We are at Apple’s iPhone event. Join us for our live blog coverage.

Apple on Tuesday officially announced its iPhone 5 launch event. According to the invitation received by The Loop, the event will be held on October 4 at Apple’s Cupertino, Calif. campus. The event will begin at 10:00 am PT.

I will be at the event, and will bring you a live update of the announcements as they happen.



182 thoughts on “∞ Apple announces iPhone 5 event for Oct. 4”

  2. Well it’s on Tuesday the 4th at 10am at the apple campus but maybe the 1 on the phone means only 1 model will be arriving?

  9. What a lame invite, looks like something youd see for the iPhone 3G hinting at its magical maps app

  11. The number 1 also appears on the invite maybe they’re going to offer a retro iPhone which looks like the original. 

    Hm. 

  12. Or maybe it’s their subtle way of saying there will only be one phone, or that Jim ignored a call from Tim Cook and they just want to make sure he gets the message. 

  18. Absolutely perfect invitation! (Though it pains me to realize that after all this time, I only just now realized what the iPhone’s map icon was.)

  22. Date icon: Tuesday October 4th

    Time icon: 10am

    Map icon: SIMPLY SHOWS THE LOCATION OF THE EVENT!!!!!

    Phone icon: And there talking iPhone! And there’s only 1(android can only resemble)

  25. Remember the last rumors about an improved voice integration: “Apple’s ‘Assistant’ Seen as Key Feature for New iPhone Hardware” (yesterday news) this maybe is related with the: “Let’s talk iPhone”.

  28. Diego is right. This is about deeper voice integration that includes each of the apps shown. I’m actually pretty exited about the “assistant” rumors. 1 step closer to the knowledge navigator

  35. Once again, my wife will have a newer iPhone than I do. I have a year on my current plan before I can upgrade.

  37. Dude you’re doing it wrong. We have the same set up…. I get the new one, she gets the ‘old’ one, every year.

  42. What a lame comment, hinting at a hipster faux world weary blase. 

    It’s an invite to an event announcing a new phone. It’s not the revelation that aliens have landed at Devil’s Tower.

  43. Or you could just upgrade both. ATT&T usually lets you upgrade early (have for the past 2 iPhone launches for a small fee if I can remember correctly $45). I assume Verizon would do the same thing.

  44. So is this confirmed to be about the iPhone 5 (compared to a 4S or something) or is that assumed?

  45. I just refuse to believe they would wait 16 months to put out an iphone that is already available… better processor and camera would be just a crappy update at 12 months

  46. Tuesday is the second day of the week. 4 + 2 = 6
    the hands of the clock are between 10 and 12. Add all numbers (1 + 0 + 1 + 1 + 1 + 2) and you get 6
    and on the third icon: 8 – 2 = 6

    this message has 666 al over it! We are doomed on october 4th!

  47. I’m outside the US but our carrier normally offers me cheap Early Termination fees here (we’re still talking $1000) to break contract a year early… Considering I can buy it outright for less than that we just tend to roll a phone over each year.

  48. Apple did NOT announced an iPhone 5 event for 10/4.  It is an iPhone event.  Unless there is more to the invitation than I see here there is no mention of an iPhone 5.  

  50. Contrary to what is being reported here Apple said nothing about this being an iPhone 5 launch event.  An iPhone event – yes, but there is no mention of an iPhone 5.

  54. where’s the month on the invite? baaaaaaa, gotta luvvv the droves of #isheep moping around that day…

  58. LOL Cheers buddy. I really just wanted to nail the RIM one before anyone else got in before me 😉

  63. Ok, but why do you need an event for that? iPod updates can certainly come as a quite update through the website.

  70. The 4 isn’t too big.  It’s size corresponds to the image the Calendar icon shows when the date is the 4th of the month.

  74. If memory serves, that’s just about what the 3GS was (except it was 12 months after the 3G). It just went on to be the best selling iPhone ever–until the 4.

    As a 4 owner, I’m just excited to get the new iOS 5 software. I’m on the two year schedule…probably update Summer 2012.

    Peace be with you.

  77. Yes but if you take the position in the alphabet of the letters RIM you get 18913 – which is obviously March 1891 – the month the International Copyright Act was passed by the US Congress.

    Clearly Apple are to buy RIM and then make its operating system open source

  80. Well, the choice of the 4 icons makes perfect sense if you think about a planned announcement of the personal assistance service! 
    Appointments, directions, reminders, missed phone calls / voicemail.

  83. I went to Apple.com and I didn’t find they released this inviation to this press event.  Admittedly, I only looked in Hot News.  On the Apple site, where do they post that this invitation was released?  I am not doubting the truth of the invitation, I am just asking where I can find the invitation on the Apple.com site.

  85. pretty poor when you have to use a friggin’ calendar to decode the ad… but it’s what you #iSheep luvvv using your devices for i guess…

  91. it’s not an ad, it’s a screenshot of an email invite. in the email the images are clickable buttons. so if you click on the calendar it’ll open ical and add the event, if you click on the map it’ll open maps, etc.

  92. nope, you are wrong. Look wise they simple but there is always a huge hint about the event is buried under the invitation image. like in this one says only one iPhone. and nobody figured “back to mac.” there are millions of people sitting on computers and starring at this image trying to figure out the clues.

  99. I am not doubting the validity of the invitation, I am asking where on the Apple.com site I will find the publication of the invitation.  Admittedly, I looked only under Hot News.

  100. Pretty sad when you hang around an Apple blog getting embarrassed about your inability to decode a calendar.

  104. If you read it, Let’s Talk, iPhone, then you get the hint, the new iPhone will be something you talk to not just talk to others with. It becomes a “companion”.

  109. “let’s TALK iphone”. i wonder if that’s a hint about the rumoured voice control or speech-to-text functions?

  111. The invite points to two things:

    iPhone
    “Talk”

    They will show the new integration of Siri Assistant – it will allow you to create appointments, text messages, calls, etc using only your voice.

  112. iPhones! as in plural please! Atleast make it worth the wait and bring me 2! I feel like I’m in for a huge disappointment though.

  114. I think we may be getting the kind of session that we got with the iPod, as it started to go down-market with the iPod nano and shuffle.

  117. Apple didn’t announce an iPhone 5 event, they announced an iPhone event. Who knows that they are going to talk about? It could be the iPhone  4 II Universe Deluxe. YOU NEVER KNOW, JIM!!

  120. I don’t know.  iPhone is a platform.  So you could say “Let’s talk iPhone” and then introduce iOS5 and multiple iPhones.  The announcement should put an end to iPad 3 rumors.

  121. Rwood2048

    You appear to be under some delusion that the invite is personally aimed at you and they fervently expect you to be there. Sadly, like so much of the web (I wouldn’t look around too much as you seem new to it) it is not.

  124. I think the 1 on the phone icon is either just for shits and giggles or its just saying that the invite is a notification.

  126. smart use of the icons to show the 4th at 10am 280 one infinite loop and done miss it by the missed phone call.

     

  128. > #iSheep

    When you have 100% uptime and no antivirus to run or disk defrag to perform, you have a little extra time to spend clicking the links in a fun invitation.

  129. > #iSheep

    When you have 100% uptime and no antivirus to run or disk defrag to perform, you have a little extra time to spend clicking the links in a fun invitation.

  130. Anyone notice the number 1 next to the phone icon? Perhaps theres only one new phone getting debuted, not the two that has been widely speculated.

  131. So, the icon of the calendar implies that it is the 4th of October. The clock implies that it is at 10:00 AM. The Maps icon implies where it will be, and the phone Icon with the little 1 in the corner? That they’re going to annaunce 1 new phone?

  132. Come to Apple Campus on October 4th at 10:00 for 1 phone message. As in no iPod message. There is not only no iPod icon here, it is gone from iOS 5 also. (Named “Music” everywhere now.)

    I think they are going to retire the iPod (or at least semi-retire) and introduce a lineup of handhelds that are all iPhones. Their music message today is iPhone+iCloud, not iPod+iTunes. If not for iPod touch, which is really an iPhone, the iPod line would be an accessory like AirPort base stations and Apple TV.

    Is the invitation an iPhone nano screen? Looks kind of familiar.

  134. Dunno about you, but I used my brain.

    “On Tuesday the 4th at 10:00 on the Apple campus, there’s an iPhone message waiting.”  Can’t get simpler than that.

    Given that the rumor of an iPhone event on October 4th has been going around the press for a couple of weeks now, the month and year shouldn’t even be a question.

  135. iPod updates have had their own event for YEARS, almost every iPod has been released usually 2nd or 3rd week of September is the Apple iPod media event. It got delayed this year due to the iPhone announcement.

  137. If you send out wedding or party invitations, do you publish them publicly (rhetorical no)? It’s only for select “guests”, no point in publishing it.

  138. No, no, no! It has nothing to do with the iPhone 5. iPhone shmyPhone. Numerology is about monumental things!

    It’s obvious. Look at the shape of the red and blue icon on the map. This means something was close geographically. And because that icon is red white (text) and blue, and has horns – and who was in California (geographically close to Cupertino) yesterday?

    It can lead to one, and only one conclusion!

    OBAMA IS THE ANTICHRIST! 

    God told me on my Jesus phone.

  139. It’s sad how many people don’t understand that your quote is exactly what this message means. Very little investigation required, no hinting at the # of devices being introduced, etc. … just a creative little “ad”!

  142. Don’t be a stupid person it is clear that it will be a release of iOS 5, iCloud, and MOSTLY due to a lot of factors there will be an iPhone 5

  146. I’ll call it now:

    iPhone 5 will be a thinner iPhone 4 with bigger screen (like new iPod touch but in smaller package; edge to edge), A5, 8MP, 1gb ram. The iPhone 4 is a great industrial design and I would hate it if they didn’t stick with it or a variation of it.

    iPod Touch will be curved teardrop design. Think about it…iPod Touch has always been thinner than iPhone. iPod Touch has ALWAYS had the rounded back. The iPhone 5 is always different looking than apples other products.

  151. I thought you needed all your extra time to watch that beach-ball spinning round and around and around…

  152. can you run 64-bit Photoshop on your #iSheep Mac to make use of that massive RAM, 100% uptime and no antivirus to run or disk defrag; yet??????

  155. hang on, let me ask your mom … ok shes not sure, but she did ask me to use my massive RAM to defrag her during my uptime. anti-virus, of course.

  159. hey Mayer you take that picture of your god awful tongue on your MacBook Pro? Jeez, I’d take it back to the Genius Bar in the Apple Store and get the iGeeks to fix it for you…

  161. antivirus i doubt kibles – you sound like a #isheep ladyboy with a load of STD’s… btw, your mom told me to say hi, and she wishes you take your d**k off your forehead…

  171. I really like that word “Troll”! Never understood why that would make anyone angry.

    As a matter of fact ” Surly ” bikes just release their new bike called “Surly Troll” it is made of all Cromoly as far as the frame goes and fork. It is sweet. I would loved to be called a troll.

    Trolls are cool.

  177. Then I suggest you change your profile picture to that of the troll from Harry Potter and the Philosopher’s Stone.
    I always imagine internet trolls look just like the one in the movie.

  179. The problem with the iPhone is that it is a matured period. The newest
    of the product has come and gone. Even if Apple makes it look thinner..
    It is still just another iPhone.

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