∞ Walmart's VUDU iPad service sidesteps App Store

Walmart announced Wednesday support for the iPad with its VUDU streaming movie service. What’s intriguing is that it’s doing this through a Web app rather than a native app that runs on iOS.

[ad#Google Adsense 300×250 in story]That enables Walmart to skirt around in-app purchase fees imposed by Apple – a similar move to Amazon.com, which has introduced Kindle Cloud Reader for Mac, PC and iPad.

VUDU’s library includes “more than 20,000 blockbusters, Hollywood classics, independent films and TV episodes,” according to the company.

VUDU differentiates itself from Netflix and other on-demand movie streaming services by offering what it bills as “the world’s largest online selection of HD movies,” encoded with Dolby 5.1 surround sound, offered on the service the same day they come to DVD and Blu-ray.

Movies purchased or rented using the VUDU app can also be viewed on the Web site, as well as other devices that support VUDU. Walmart counts more than 300 such products, including some TVs, Blu-ray Disc players and the Sony PlayStation 3.



0 thoughts on “∞ Walmart's VUDU iPad service sidesteps App Store”

  1. ???? What I don’t get is that webapps are first class citizens of iOS. You can even run them as apps on the iOS desktop. Apple supported this stuff before the native SDK and has arguably the best mobile HTML5 implementation on the market.

    How is this or Amazon’s reader sidestepping something allow makes so easy for you to do?

    This is the essence of choice? Use our SDK, our payment processing, our App store and our rules or do whatever you like via a web app(and incidentally any HTML5 will benefit).

    This isn’t a shot across the bow, an skirting, sidestep or insult. It is one of two choices made available by iOS and Apple.

  2. It sidesteps the App Store – nothing more or less. As in, “works independently of.” Reading comprehension ftw!

  3. If you meant “works independent of” perhaps that is what you should have said. 

    Why not devote more time to writing better and less to being a dick?

  4. Tell you what: Teach me how to write headlines when you’re my boss. In the interim, get lost.

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