Patrick Avenell writing for the Current:
“Apple Retail has been in business for 10 years. During this period, we have had over 1 billion visitors through our doors, many of whom are new to the Mac, as the Apple Store is the best place to learn about all the latest products from Apple,” said the spokesperson.
Keep in mind that all this happened during a time when other large retailers are closing their doors. Really remarkable.
The first Apple Store I’ve been to, was the one in Beijing and I was blown away.
From someone who studies economics with a B2C focus what I saw was a perfect example of all the things we learn in university about how to create a great shopping experience, but one almost never finds in reality.
Some of my fellow students who don’t particularly like Apple are starting to get annoyed in classes, because Apple always pops-up as an example somewhere.
On that note: I’m looking forward to witnessing the changes about to happen at JC Penny.