∞ RIM pressuring carriers to approve bug-ridden BlackBerrys

If you’ve noticed more problems with BlackBerrys than usual, there may be a very simple explanation — RIM is forcing carriers to overlook major issues with the devices.

[ad#Google Adsense 300×250 in story]According to a report on BGR.com, RIM is pressuring carriers to accept devices that would not normally make it through the Technical Acceptance phase. If a device is rejected by the carrier due to buggy software or a problem with the device itself, it could delay a launch by weeks, something that RIM can’t afford right now.

“Additionally, RIM is putting huge pressure on its internal engineers to deliver Technical Acceptance bundles even when there are serious problems with the OS,” writes Jonathan Geller on BGR. “In short, RIM is pushing unfinished OS builds from its engineers to the carriers, and demanding that the carriers approve them.”

Apparently not all carriers are playing ball with RIM and approving all devices. BGR points to Rogers approving the BlackBerry Bold 9000, while AT&T waiting until November. The reason is that the device would not pass AT&T’s internal testing.



0 thoughts on “∞ RIM pressuring carriers to approve bug-ridden BlackBerrys

  1. How can this policy result in anything but short-term sales before angry consumers return a phone that doesn’t work properly?

  2. OMG! Let get this straight. The carriers are complaining about the BB phones; but not the crappy Android phones? You know the ones that don’t work even in the store! I can’t believe it.

  3. I think this reflects the fact that RIM is running scared. The clock is ticking and they realize that their time is running out QUICKLY.
    I was very disturbed to see RIM claim that everything was fine with the initial Playbook only to actually purchase a company, which answers much of what clients and critics were saying was missing, weeks AFTER the introduction of their tablet. We can assume that they had been negotiating this for weeks if not months before the launch (I hope!!!), however, It still shows that they are not thinking of what such a calendar based strategy will do to their reputation.

  4. I think this reflects the fact that RIM is running scared. The clock is ticking and they realize that their time is running out QUICKLY.
    I was very disturbed to see RIM claim that everything was fine with the initial Playbook only to actually purchase a company, which answers much of what clients and critics were saying was missing, weeks AFTER the introduction of their tablet. We can assume that they had been negotiating this for weeks if not months before the launch (I hope!!!), however, It still shows that they are not thinking of what such a calendar based strategy will do to their reputation.

  5. How bad does your product have to be, that even AT&T cannot justify screwing their customers over with it?

    At this point I’d like to be a mouse in one of RIM’s executive meetings to see how bad things really are, because this sounds like the tip of the ice berg.

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