∞ The Loop celebrates its second birthday

On June 8, 2009 during the Apple’s Worldwide Developers Conference in San Francisco, I launched The Loop. I’m happy to say that two years later, we’re still going strong.

[ad#Google Adsense 300×250 in story]It’s been an incredible two years for Peter Cohen and I at The Loop. Traffic has grown by an incredible amount, regular readers comment on stories and tips come from companies and readers alerting us to upcoming news. Most importantly, we’re having a lot of fun.

The Loop is what you could call my third life in the Mac journalism world. Starting with the launch of MacCentral in 1994 and moving to Macworld in 1999 and then finally The Loop in 2009.

The Loop is not a one man effort by any means. Peter Cohen and I have been writing together since MacCentral and The Loop would not be what it is without his input and stories. Peter is as much at the heart of what The Loop is as I am. I owe Peter a lot of credit and my gratitude.

Ed Prasek has also been instrumental in the continued success of The Loop by coming up with new business ideas and looking for the best ways for The Loop to move forward.

All of the content is free on The Loop and that is made possible by our advertisers. I can’t thank them enough for their support — without that revenue, The Loop simply wouldn’t exist. You can see all of the advertisers listed on this page — if you see something you like, click through to purchase and let them know you support The Loop too.

Lastly, I would like to thank you, the readers. We have grown an incredible amount and I appreciate everyone’s support. Retweeting a story, or liking it on Facebook are a big help in getting the word out about The Loop, so each time you do it helps us.

Here’s to another successful year!

Jim



0 thoughts on “∞ The Loop celebrates its second birthday”

  1. Love ya, brother. Wish I could be with you today so we could cheer on the B’s at the Chieftan tonight!

  2. Congratulations!

    This occasion deserves a few extra “Thank you!”, me thinks:

    Thanks for all the great stories; thanks for the great writing; thanks for the sanity and snark, thanks for the great conversations and merciless mockery of mindless morons.

    I stumbled across The Loop after first having listened to AMB almost two years ago, when the guys gave credit to Jim for the intro music.
    I was an occasional reader on this site, until the stupid shit Gizmodo pulled-off, making me lose the last shred of respect I had for the whole bunch of them. The Loop filled the void and I soon wondered why I had put up with the tripe that is Gawker for so long.

    I raise my bottle of German beer to The Loop and everybody involved with it.
    Off to many more great years!

  3. Congrats to The Loop!!  I wish you guys many, many more years of success!!  Always excellent, timely writing… I’m sure there are many that appreciate your efforts as much as I do!

  4. Congratulations! I have been reading the Loop since you guys started. I knew when you two left Macworld that you would be doing something and came here the first day to support it. Well done. Two years already? Wow.

  5. Congrats guys! The Loop has become one of my favorite mac destinations on the web. More power to ya! Feel like I should grow a beard or something to help you celebrate in style!

  6. Jim & Peter, I remember reading you at MacCentral way back when and was disappointed when you got absorbed into the Macworld juggernaut. I was happy to follow you again when you launched here. Congratulations and all the best for the future!

  7. Uh-oh. Does this mean you and Peter are about to enter the terrible twos?

  8. .

    Ok, here’s helluva Sea Story …

    Going back to 1970s, while in Navy learning Digital Technology/Computers for a ‘Fire Control Weapons System’ (and even got to play around with an original Altair) – there was a ‘common problem’ we all had fun with.

    Can’t remember specifics, but it was along the lines of …

    Could get the computer into a ‘feedback situation’ when it would essentially be a dog chasing its tail and spit out the following …

    “Help I’m caught in the Loop. Help I’m caught in the Loop. Help I’m caught in the Loop.”

    Ad Infinitum – digital ants crawling along that mobius strip

    (a barrel of laughs, and solid indicator something was wrong with the ‘code’ – duh)

    .

    Well … always been curious about Apple’s use of ‘Infinite Loop’

    And here we are now with this ‘Loop’

    Ok Folks …

    Let’s all have a piece of Birthday Cake, order up another round of drinks, and swap some lies:

    Just how does the ‘Loop’ – either this one and/or Apple’s

    Fit into those way back days of ‘looping code’ ?

    And you can make up anything, doubt are many still around who could challenge it (smile)

    …………….

    Now, speaking of ‘not many still around’ …

    Jim, and believe I’ve told you this before, but don’t believe it was in ‘public’

    Hope you – and your colleagues – keep this going for many, many years.

    What you do, the Standards you’ve upheld – are needed now more than ever, because ‘things’ with Apple are about to get very busy, and very crowded.

    Was a time, not too long ago, when we Apple Mac Folks were a small Family, and it was very easy to discover who/what/how any B.S. was getting shoveled when it came to Programs, Applications, Updates, News, Rumors, etc etc

    We could visit MacCentral, VersionTracker, MacFixit, MacMinute, MacSurfer, et al

    And know we’d find the same group of select Folks also posting comments, ideas, feedback

    Folks who knew and practiced the proper Academic Processes and Scientific Methods.

    Folks like Jim Dalrymple who we all got to know and trust – and rely on in a way that made us feel pity for our Brothers using Microsoft who were overwhelmed with FUD, BS, and Crapware from some corporate PR department with the “Latest and Greatest – New and Improved”.

    .

    It’s been an interesting journey these past 20 or 30 years – Jim, take a bow for being one of those who’ve helped the rest of us get to this Promised Land we all knew was coming, and is now starting to show itself to even the most ‘blind’ among us.

    So – as the Global Village is ready to go to The Cloud

    Let’s be proud and humble as we Celebrate this Happy Birthday – we are about to see it happen

    Change The World

    (and for the ‘better’)

    .

    Thanks

    BC Kelly
    Tallahassee Fla

    .

  9. I’ve enjoyed my daily visits here & get great info from both of you gents. The 2 years have gone very fast. I look forward to many more as The Loop continues to grow.

    Thanks again to both Jim & Peter, as well as for all the great participation by all who post at the site and contribute to all the back ‘n forth discussions!

  10. Congrats.  Now when did you say the iPhone 4s or 5 is coming?  Thanks in advance.

  11. Congratulations!  My browser bookmark for Macworld still says MacCentral…

    JohnO

  12. Hsppy bday Jim and Peter, ;ve been reading the Loop since you left Macworld, and I can see that they miss you guys there . Its gvreat also to see that you ‘ve moved on. With a level of success .congratulatios!

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