It’s not been a good day in Round Rock, Texas for two Dell employees who were arrested after a marketing stunt went terribly wrong.
[ad#Google Adsense 300×250 in story]A Dell sales manager planned the stunt to celebrate the release of the Dell Streak. According to local news station, KXAN, a person dressed as a biker and wearing a mask went on the sales floor and demanded employees “go to the lobby” of the building.
The masked man was apparently carrying “two metallic objects.” Frightened employees called 911 to report the incident.
That’s when the Round Rock SWAT team showed up. The two employees, who still didn’t let anyone in on the marketing stunt, refused to comply with police when they showed up.
The eventually figured out they were Dell employees. Both men were arrested. It’s not clear, but it doesn’t appear any Dell Streaks were hurt during the stunt.
Refusing to comply with the police. Now there’s a couple of dim bulbs.
When I read the headline and then that it involved the Streak. I thought that they were stupid, and had gotten themselves arrested for streaking.
Upon reading further. Maybe they would have been better off if they WERE streaking instead.
Probably high enough not to notice la policia. Must have been out there to conceive of such a stupid caper.
Baffling stupidity.
well how else would you bring attention to a DELL?
This is not a failed marketing stunt. I had never heard of the Dell Streak until now.
Oh nice, thanks for share!