Remember earlier this week when Yahoo CEO took a shot at Apple and its iAds? She really should have checked her backyard before spewing.
In an interview with Reuters, Yahoo CEO Carol Bartz commented on Apple’s iAd service.
“That’s going to fall apart for them,” Bartz said about Apple’s iAd service. “Advertisers are not going to have that type of control over them. Apple wants total control over those ads.”
Bartz is referring to reports that Apple is putting too many demands on its advertisers to create ads that reflect Steve Jobs’ vision for what iAds should be. For instance, the interactivity with iAds let you remain in the app that you are using while viewing an ad and getting more information about the product.
The problem is that while Bartz is dissing iAds, her company is creating and buying ads on the service.
That’s really something she should have known or least talked about. Maybe she didn’t know. Either way, it’s amusing.
Well, Apparently she ‘knew’ it, unless she’s nut so that won’t check her accounting department or office about putting money in iAd. It’s quite meaningless to say “didn’t-acknowledged” in front of her employees, stock holders. I wonder how much stock price will drop after market found out that she’s not the best CEO for Yahoo.
Sad part of this is, that her expectation of failing iAd may be right. I’ve seen lots of iAd in App, but still not all of developer is using iAd instead of Google Adsense or the others. Besides, ads I have seen until this point in iAd are Nissan Leaf and numerous of AppStore App ads. -What’s the point of putting ad in iAds for their AppStore apps?-
Why is it that so many of these supposedly educated upper-management types are sounding more and more like the most self-contradictory tea-party hacks I’ve been seeing this past year?