You could install apps on a portable device for years, but it never really took off until Apple opened the App Store for the iPhone. Now, according to a new study, 35 percent of US adults have apps on their phones.
This is a pretty remarkable tech-adoption story, if you consider that there was no apps culture until two years ago,” said Roger Entner, co-author of the report and Senior Vice President and Head of Research and Insights for Telecom Practice at Nielsen. “Every metric we capture shows a widening embrace of all kinds of apps by a widening population. It’s too early to say what this will eventually amount to, but not too early to say that this is an important new part of the technology world of many Americans.”
35% US adults now have apps on their cell phones — Pew survey claims [9 to 5 Mac]
I think the real question we want to know is this: What percentage of US adults have fart apps on their phones?
Too many
Fart jokes are getting old, see this story http://news.bbc.co.uk/2/hi/7536918.stm
As to 1/3 of adults having apps on their iPhones I would think that the number is actually higher than that. Probably all iPhones over a few days old have purchased apps installed, maybe not dozens, but certainly a few.
It doesn’t say that 1/3 of iPhone owners have apps on them. It says that 35% of people with phones capable of loading apps have done so.
I’d be willing to wager than on the iPhone it’s much closer to 100%. Why? Because that horrible, oppressive app store and review process combined with Apple’s control of the platform makes for a great user experience and some decent app availability. What other platform has anything close?
[sarcasm] There were “app” ecosystems for other platforms long before the jesus phone: symbion, palm, blackberry. And crapple wouldn’t even deign to have 3rd party apps until users clamored for it (remember it was all “web-based” the first year) [/sarcasm]
Apple just made it easy.
Yes, and if you weren’t such a sarcastic jackass, you’d note that NONE of them managed to do in YEARS what apple did in just a couple years. NO ONE I KNEW that had blackberrys or any other smartphone had more than a couple apps at most. Why? They were crap.
Any other sarcastic, but totally moronic, comments?
“It’s too early to say what this will eventually amount to,” says Roger Entner.
No, Roger. It’s actually just too early for Nielsen to draw obvious conclusions about mobile without having to break disturbing ad-metrics news to its old-media client base.