The Mac may not be a big part of this year’s Worldwide Developers Conference, but Apple certainly hasn’t forgot about it. It launched “Why you’ll love a Mac” campaign on Friday to educate potential switchers.
With a tagline of “Make the ultimate upgrade. To a Mac.” Apple targets PC users with many of the reasons that a Mac is better computing experience.
Apple talks about the design; software; operating system; support; Office compatibility; printers and cameras; viruses; included technologies; and the fact it can run Windows. They seem to cover all the bases pretty well.
Each section is full of information on why Apple is better than PC-makers, so users are able to browse through all of the materials themselves before making a decision.
I think this shift in focus is more significant than it appears. Microsoft is not the enemy any more.
I prefer Apple release tv commercials instead since we haven't seen Mac ads in awhile, at time when we're being inundated by "Windows 7 was my idea" commercials.
It still comes down to how much a consumer is willing to pay upfront. If they don't have the money, then I guess it doesn't matter how much better a Mac is over a PC. I know some people who buy computers and barely use them, so maybe a cheap computer makes more sense in that case. Potential computer buyers should at least take the time to try out both and see if the Mac is worth the price difference.
i suspect TV ads will come soon.
but in the mind time, the jokes and the digs were getting old so it's a good thing they dropped that whole series.
Mac laptop is best laptops.
In case anyone wants to have one last laugh or download the Get a Mac ads, they are still available, for now, on the Apple Canada site.
http://www.apple.com/ca/getamac/ads/
Cheers and enjoy,
Andrew
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