Over the years Sony has developed a reputation for being arrogant. It’s a reputation that is somewhat deserved, especially when paired with comments made by former Sony chairman and CEO Ken Kutagari (who once told reporters that the PS3’s extraordinary price – $599 at launch – should encourage people to work longer hours to afford one, for example). That isn’t stopping Sony Computer Entertainment Australia executive Michael Ephraim from calling the kettle black by accusing Apple of arrogance, however.
“I don’t think we are arrogant anymore,” he told the Brisbane Times in a recent interview. “I think we can name a company that is a fruit that is in the news a lot about their arrogance. I think they have taken the mantle from us, if we were ever arrogant!”
Apple Is More Arrogant, suggests Sony [IndustryGamers]
Soooo… when there's someone more arrogant than you, somehow that makes you NOT arrogant?
Yes Apple is arrogant: you have to when you want to make hard decisions to serve your products.
Sony is arrogant too: remember their reaction to the Wii? It's a toy, it'l never sell, it doesn't have the resolution/graphics power of the PS3, no one wants to wave a stick to play a game, etc.
But only one of those two companies was right to be arrogant and is doing very well. Can you guess which one?
This makes me want to buy Sony products more than ever… considering the added value they're bringing.
Is this what passes for genuine accomplishment within a fading technology company? Trash talk?
Just step into a Sony Store. You will experience a bevy of clueless, unhelpful ("the features are on the sales placard…now leave me alone so I can chitchat with my co-workers") arrogant Sony salespeople.
Arrogant? Uh, gee Sony, how about taking a close look at your BLU-RAY SMUG FACE . . . you jammed blu-ray down our throats with the PS3. Being so ARROGANT that everyone who bought a PS3 would be buying blu-ray movies left and right; how'd that work out? oh right, you STILL haven't turned a profit on blu-ray have you? Gee, arrogant, how about a company so arrogant as to come up with their own failed formats: Beta, MiniDisc, UMD, STICKCRAP, etc . . you knew that there was no way that you could allow HD-DVD to defeat blu-ray, so you arrogantly paid everyone off!