Final Cut Pro

Final Cut Pro X named PCMag’s Editor’s Choice

PCMag:

Apple has built a completely new, faster, cleaner, and more intuitive digital video editing package. While some professionals are still kicking and screaming about the changes it brings, we predict they’ll eventually be won over by Final Cut Pro X’s significant speed and usability advances. Meanwhile, prosumer video enthusiasts get a less daunting upgrade path to a pro-level Mac editor.

FCPX has come a long way.

[Via AI]

On Final Cut Pro X’s professional exodus

Jacqui Cheng, for Ars Technica: Which came first: Apple’s creative pro market shrinking, which might have led to dramatic changes in Final Cut Pro; or Apple’s cavalier attitude toward legacy features, which might have frightened video editors? According to the … Continued

∞ Steve Jobs, Final Cut and iMovie

An excerpt from John Buck’s book “Timeline”:

Jobs approached Adobe Systems, and asked them to create a consumer version of Premiere that Apple could bundle with the unreleased Mac code-named Kihei. With Apple’s future still uncertain, and Premiere sales growing on the Wintel platform, Adobe said no.

Like so many other things, Jobs was driven by a belief that he was right. When Adobe said no, Jobs created the applications division at Apple that gave us so many great apps over the years.