Final Cut Pro

Apple unveils future features of Final Cut Pro X

Larry Jordan:

Apple began providing “advanced looks” as part of the roll-out to the launch of FCP X and wanted to continue letting us know what’s coming. (I think this is a great idea, because it helps us plan.)Here are the bullet points (none of this was demoed):– Multichannel Audio Editing Tools – Dual Viewers – MXF Plug-in Support – RED camera support

Final Cut Pro X named PCMag’s Editor’s Choice

PCMag:

Apple has built a completely new, faster, cleaner, and more intuitive digital video editing package. While some professionals are still kicking and screaming about the changes it brings, we predict they’ll eventually be won over by Final Cut Pro X’s significant speed and usability advances. Meanwhile, prosumer video enthusiasts get a less daunting upgrade path to a pro-level Mac editor.

FCPX has come a long way.

[Via AI]

∞ Steve Jobs, Final Cut and iMovie

An excerpt from John Buck’s book “Timeline”:

Jobs approached Adobe Systems, and asked them to create a consumer version of Premiere that Apple could bundle with the unreleased Mac code-named Kihei. With Apple’s future still uncertain, and Premiere sales growing on the Wintel platform, Adobe said no.

Like so many other things, Jobs was driven by a belief that he was right. When Adobe said no, Jobs created the applications division at Apple that gave us so many great apps over the years.

∞ Why Apple built Final Cut Pro X

The pro market is too small for Apple to care about it. Instead of trying to get hundreds or even thousands of video professionals to buy new Macs, they can nail the pro-sumer market and sell to hundreds of thousands … Continued

∞ Apple posts Final Cut Pro X FAQ

Apple has posted a Frequently Asked Questions (FAQ) list for Final Cut Pro X, its recently released pro video editing software. The FAQ seeks to answer some questions that users transitioning to the new software have asked.

∞ Apple unveils 64-bit Final Cut Pro X

Apple on Wednesday unveiled the next major version of its professional video application, Final Cut Pro.

Apple demoed the new software during the SuperMeet at NAB on Wednesday night. According to Macgasm, who has been following several Twitter people attending the event, Final Cut Pro X features full color management via ColorSync.

Read the rest of this story on The Loop