Grab your iOS device, follow the headline link, and tap the various objects to bring them to life.
Note that you can drag and pinch-to-resize the objects after they’ve been placed. I played with the official Apple Event animation in this tweet. Works the same way.
AR is coming.
Nice premise. Interesting that there’s no release date, simply marked as “coming soon”.
Todd Haselton, CNBC:
Apple on Tuesday shot back in its legal battle with Fortnite creator Epic Games, filing a response and counterclaims alleging that the gaming company breached its contract with Apple and seeking an unspecified amount in damages.
Apple:
″Epic’s lawsuit is nothing more than a basic disagreement over money,” Apple said in a filing with the District Court for the Northern District of California. “Although Epic portrays itself as a modern corporate Robin Hood, in reality it is a multi-billion dollar enterprise that simply wants to pay nothing for the tremendous value it derives from the App Store.”
A gigantic conflict, with shots fired. Stepping outside the conflict itself, I do think a point being lost here is the value of apps to the App Store itself.
The App Store provides a marketplace, reasonably secure, with lots of infrastructure, including sophisticated payment mechanisms and the ability to reach a massive audience. Flawed, perhaps, but there’s no denying the App Store gives an indie app developer a way to reach a worldwide audience without reinventing the wheel.
But this is not a one way street. The apps in the App Store add huge value to Apple’s ecosystem. As a whole, the apps help sell Apple devices, all while feeding Apple’s services revenue.
To me, the real villain here is the shareholder requirement for a publicly traded company to grow or die. If Apple did not have that wolf at the door, they might be able to find more balance in their relationship with developers.
Yesterday, we posted a video walkthrough of Apple Marina Bay Sands.
This one is a bit different, with a traditional clapping Apple welcome, and some beautiful shots of the giant louvered blinds at work.
Can’t help but think how proud Steve would be of the latest and greatest Apple Stores. Bucket list.
William Gallagher, AppleInsider:
You can already get your lost iPhone or iPad to play a sound through Find My, but Apple is researching how the devices can signal and relay locations to each other without audible beeps or tones.
And:
Even though the bleeping that Find My makes AirPods do is surprisingly loud, there’s only so loud it can possibly be from such a small device. Apple has plans for how this same system can be improved by cutting you out of the equation.
And:
“Locating wireless devices” is a new US Patent that describes how devices can use sound outside the range of human hearing.
Part of the issue with Find My is the granularity of the search. As is, it certainly can tell you if your device is in your house but, beyond that, it’s not that useful to pinpoint your iPhone amongst the clutter.
Sound works great to locate your iPhone, but as William points out, there’s only so loud your AirPods can get, especially if they’re buried behind a couch cushion, or under a couch.
An inaudible signal between devices might make this search much easier, using directional signals known as beamforming.
Here’s a link to add it to your calendar.
UPDATE: For extra fun, open the page on your iPhone, then tap that event graphic, you’ll see an AR show that switches between the Apple logo and the Apple event date. Love details like this!
To test this yourself, go to Apple’s Apple Watch page and try to buy a Series 5 watch. I could not find a configuration they’d sell me.
Seems likely we’ll learn more later this morning.
Filipe Espósito, 9to5Mac:
Apple began collecting data using modified vans, but now field operators drive a white Subaru Impreza, which is internally known as “Ulysses.” These vehicles are part of Apple’s 3D Vision team, which is responsible for combining multiple data with computer vision and machine learning technologies to provide 3D images on Apple Maps.
And:
The other type of car is a self-driving Lexus used for Apple’s autonomous vehicle efforts, which has the code name “Tyche.”
This whole writeup is fascinating.
Interesting that this was all shared on Twitter. This done with permission?
Full screen. Gorgeous.
Follow the headline link and check out those photos, especially that last one.
Apple’s newest Apple Store opens Thursday. This one is special.
This is just a great story. It starts with the video below, then takes off from there. For the whole sequence, including all of Dave Grohl’s response videos, follow the headline link.
I love every bit of this.
Side note: That first Dave Grohl video is on Facebook and is what prompted this tweet, a showcase of how Apple/Catalina/Safari is protecting me from Facebook ad tracking.
A nice little collection. If you know every one of these, you’re likely the support person for everyone else in your fam, so pass these along.
Side note: Know of a definitive collection of macOS and/or iOS tips? I mean, a really nicely organized, searchable collection. If so, please ping me. This post just made me hungry for something exhaustive.
Worth your time. Some fascinating insights, especially if you think about the evolution in remote work we’re seeing right now.
Darius Kazemi, Tiny Subversions (via DF):
There’s a common belief that Twitter accounts with usernames like @jsmith12345678 must be bots, or trolls, or otherwise nefarious actors.
I have long felt this way.
The thing is, since at least as far back as December 2017, the Twitter signup process has not allowed you to choose your own username! It instead gives you a name based on your first and last name, plus eight numbers on the end.
TIL. In fact, I’ve blocked some followers that I now realize were just newbies. Feh.
If you’re curious about the new process, and the secret Settings deep dive to set your own name, follow the headline link.
This is just one of 18 Emmy nods, true, and a minor one at that, but worth a look, especially if you’ve never watched The Morning Show.
That song is Nemesis by Benjamin Clementine. Catchy. Very Apple.
The Emmy Awards are on September 20th, less than two weeks away. 18 nods, and Apple TV+ has been in business about 10 months. Not bad for a newbie.
Apple is celebrating its 18 Emmy nominations on the homepage of its web site.
Tim Cook:
“At Apple, we are optimistic about technology’s awesome potential for good. But we know that it won’t happen on its own. Every day, we work to infuse the devices we make with the humanity that makes us.”
Apple published its Human Rights Policy and it’s worth a read. I believe that Apple is serious about the policy and treating everyone equally, but they also have to follow the laws of each country they operate in. That’s a tough balancing act.
I can’t wait to get my hands on an Apple silicon Mac, regardless of the configuration. Dave and I talk about the potential for the machines in this week’s show. We also look at the counterfeit problem at Amazon, and the possibility that someone in a jetpack was seen 3,000 feet in the air by airline pilots.
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Some things shouldn’t be shared. iPhone helps keep it that way.
This ad nails that concept. Right to the heart of the value of privacy.
Tagline is: Privacy. That’s iPhone.
With that privacy Apple logo padlock animation at the end that’s become part of Apple’s privacy brand.
Ben Lovejoy, 9to5Mac:
It was suggested earlier this week that we might see an Apple Silicon 12-inch MacBook before the end of the year, as one of Apple’s first ARM-powered Macs.
If the report is true, I’ve already talked myself into buying one.
I’m in the same boat as Ben. Read his whole post but, for me, the focus is:
If the 15-20 hour battery-life claim is true, this is a machine I would absolutely use as a supplement to my MBP. Especially as, with an A-series processor, that claimed battery life might be accurate. In general, I find MacBooks deliver around 50-60% of their claimed life in real usage, while my iPad meets or even exceeds the claimed life.
There are two Apple devices I own with all-day battery life: My iPhone 11 Pro (barely) and my Apple Watch. At the end of the day (say, 15 hours of use), my iPhone is typically in the red (< 20%) but my Apple Watch is typically good for a second day (about 75% left).
My Mac? I’m lucky if I get 4 hours out of it. It lives plugged in. So a MacBook with all day battery life? That’d be enough to change my habits. I’d carry it around with me. Especially if it was less than a kilogram.
Sign me up.
This is one of my all-time favorite Apple anecdotes. It’s a long listen (the audio is the important part), but so worth your time. I’d suggest saving the link, then pop in your AirPods and listen to the whole thing (it’s a bit less than an hour) the next time you exercise or cook or do chores. And you’ve got a weekend coming up.
My favorite part is the bit about the badges. You’ll know it when you get there. Enjoy!
Reuters:
The 9th U.S. Circuit Court of Appeals on Wednesday said Apple Inc must pay more than 12,000 retail workers in California for time they spent going through security screenings at the end of their shifts.
A unanimous three-judge panel reversed a judge who had tossed the case and ordered him to enter summary judgment for the plaintiffs, after the California Supreme Court in response to certified questions in the case said in February that time spent undergoing security checks is compensable under state law.
I’ve always felt that retail workers who had to wait in line to be able to leave their job (to be screened for theft, for example) should be paid for the time they wait in line. This the end of the road for this case?
This looks great. Surprised it’s a series and not a movie. I can definitely see the short term plot playout, wondering what the long story will be. Cat and mouse all the way?
No matter, I’m in. Starts September 25th.
Chance Miller, 9to5Mac:
Apple has released a new version of the Apple Support app today with useful new integration with the Wallet app. With today’s update, users can now add a pass from the Apple Support app to the Apple Wallet for “easy check-in” at Genius Bar locations.
Wondering if the Apple Support app is uniformly known about, if it’s widely used. The Apple Wallet integration is an interesting twist. One less interaction with a person, one less line to stand in, a bit easier for social distancing.
Later this year, you’ll be able to acquire, retain, and win back subscribers with subscription offer codes: unique, alphanumeric codes that provide free or discounted prices for auto-renewable subscriptions. Provide your one-time use codes digitally or offline at physical events, alongside products, and more. Customers on iOS 14 and iPadOS 14 and later can redeem offer codes on the App Store, through a one-time code redemption URL, or within your app if you’ve implemented the presentCodeRedemptionSheet API.
Great idea!
A Russian lawmaker submitted draft legislation on Tuesday that would cut and cap the commission on the sale of mobile applications by tech giants Apple and Google.
The bill, submitted to Russia’s lower house of parliament by lawmaker Fedot Tumusov, stipulates that commissions on the sale of applications be capped at 20%. Apple currently collects a 30% commission on sales in its App Store.
This is absolutely ridiculous to me. The law would also require the sellers to pay one-third of their commission to a “special training fund.”
This is a pretty cool idea, something you can do if you have access to a 3D printer. Ideally, I’d add in a jack so you could plug the HomePod into the stand.
Take a look. There’s a bit of handwaving to get from that stud sensor to a spec for the 3D printer. That part seems like magic/impossible, so I’m guessing that the part was hand-designed, the stud sensor was purely for show. Please prove me wrong.
That aside, I kind of like the result. Not too difficult a project.
Side note, I’d love to see an app for the iPad Pro that would make use of LIDAR to actually do this scanning, feed a spec to the 3D printer.
Phil Shuman, Fox11, Los Angeles:
The Federal Bureau of Investigation is investigating after an American Airlines pilot reported seeing a mystery person in a jetpack flying high above Los Angeles, right in the path of incoming jets at Los Angeles International Airport Sunday evening.
This sounds made up, but it was reported by multiple pilots and the FBI is investigating. Follow the headline link for a video containing the actual audio from a pilot reporting the sighting.
Amazing. This is normal for 2020.
Long Way Up follows Ewan McGregor and Charley Boorman as they attempt to make their way from the bottom of South America, by electric motorcycles, all the way up the coast, through South and Central America, up through Mexico and, eventually, landing in Los Angeles.
Watch the trailer. This looks interesting.
Long Way Up drops on September 18th.
Apple:
The iOS app economy has created nearly 300,000 new jobs since April 2019, helping to provide opportunities for Americans of all ages even as COVID-19 continues to create immense challenges and uncertainty for communities across the country.
And:
The App Store ecosystem now supports more than 2.1 million US jobs across all 50 states — an increase of 15 percent since last year — as part of the 2.7 million jobs Apple supports across the country.
Follow the headline link for a map showing the densest US job growth, by state. For example, Texas added 36,000 new jobs in the past year.