Crypto rivals Coinbase and FTX spent big on these two Super Bowl ads (first two videos embedded below). Clearly, the Coinbase ad (with its floating, corner-seeking QR code) was incredibly successful, as it saw the Coinbase ad shoot from 186th place on the App Store all the way to 2nd place. More importantly, it overwhelmed the Coinbase servers:
@coinbase just saw more traffic than we've ever encountered, but our teams pulled together and only had to throttle traffic for a few minutes. We are now back and ready for you at https://t.co/ZUJqRlnZPH. Humbled to have been witness to this. #WAGMI
Interestingly, from all the NFL and Super Bowl crypto hype, the NFL prohibits crypto, as covered in The Athletic:
> “Clubs are prohibited from selling, or otherwise allowing within club controlled media, advertisements for specific cryptocurrencies, initial coin offerings, other cryptocurrency sales or any other media category as it relates to blockchain, digital asset or as blockchain company, except as outlined in this policy,” according to the new guidelines, as read by a team official, who requested anonymity.
Another ad that stuck out in yesterday’s ad-apalooza was the Meta/Facebook Oculus ad (Third embed below). Quality of the ad aside, it’s interesting that the Facebook brand is completely absent (gives me a feeling that peak Facebook is in the past) and that Meta is betting its future on its take on the future of VR.
Whets my appetite to see what AR/VR device Apple has up its sleeve. Four months until WWDC.
Dave and I talk about a few things we would like Apple to add or fix in their current software. We also look at how dominating Apple has become in the headphone industry with its AirPods line of products. Finally, is realityOS finally coming to the consumer?
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Q: Why is your website so popular? Are you one of those famous people that no one knows why they’re famous?
A: No, I’m not famous. It seems likely that most visitors simply mistype gmail.com and end up visiting gail.com by mistake.
And:
Q: How did you manage to get gail.com?
A: My husband registered it as a birthday gift back in 1996.
Gmail launched in 2004. So this domain is OG.
And, finally:
Q: How many times a day is this page visited?
A: In 2020 this page received a total of 5,950,012 hits, which is an average of 16,257 per day. Looking at just unique hits, we received a total of 1,295,284, for an average of 3,539 unique hits per day. Occasionally, we get Twitter-bombed and may get several tens of thousands of visitors a day. As an example, on July 21st 2020 we received 109,316 hits.
That’s amazing traffic, all accidental. Fascinating.
When Apple introduced AirPods alongside the iPhone 7 and 7 Plus in September 2016, the reactions were mixed at best. While many were impressed with the technology behind Apple’s first true wireless headphones, their design drew a lot of criticism and the internet was having a field day cracking jokes about the headphones’ looks, price and overall appeal.
That was then. This is now. Follow the headline link and check out the numbers.
Apple has 34.4% of the market
Beats is next with 15.3% of the market
Taken together, that’s 49.7% of the market. Astonishing.
