Look to your left. Look to your right. If you’re on the sidewalk, a subway, a train, or your dorm couch; at a WeWork, an airport, a construction site, or an open-plan office, there are almost certainly little white sticks nearby poking out of someone’s head. Apple’s AirPods have slowly and all at once taken over America’s ears.
More and more lately, if I see people with some form of headphone/earpod, it’s AirPods. Especially in airports. They are everywhere, far outnumbering whatever is in second place.
Fascinating to me how AirPods moved from funny looking to normal, from geeky to desirable, over time. Fashion. Apple gets how it works.
Terrific piece from GQ, with fine photos by Gus Powell sprinkled throughout.
And, as a bonus, some interesting thoughts from Chief Design Officer Jony Ive on how all this came about.
There was a lot of new Apple services announced today, so I wanted to give you some of my initial thoughts. I’ll dig in a bit deeper in the next couple of days.
Apple TV+
I am more impressed with Apple’s lineup of original content after being at the event and hearing from the people involved in making these shows a reality. Hearing from Steven Spielberg, J.J. Abrams, and Ron Howard was exceptional.
Of course, watching these shows will be the true measure of how good they are, but there is no doubt Apple has assembled some of the best talent in the world to make this a success. While not all of the shows are in genres that I might regularly watch, I’m going to give them all a try.
I really wish there were some more pricing details available. That is one of the critical points for me—what is the bundle price or is there even a bundle available. Still a lot of questions with the service.
Apple TV channels and Apple TV app
This is a good start for Apple. Choosing à la carte channels from the likes of HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX is a great way to introduce customers to this type of viewing.
One of the most exciting points with the Apple TV app is that it will be available on Smart TVs as well. This clearly shows how seriously Apple is about its services business. It’s not trying to lock people into buying an Apple TV to use its video service, instead opting to make the service available in many different places.
Apple Card
I don’t know why I wasn’t more interested in this before. I should have known that Apple would do something completely different from other companies, and they did.
From the application process to the reporting of transactions, everything here is easy. I was really impressed with the Apple Card. From the start of the presentation to the very end, everything made perfect sense to me.
It’s like Apple took its hardware and software strategy to make the perfect credit card.
Apple News+
This brings us to Apple News+, the companies new service that allows consumers to subscribe to a variety of magazines and premium news services for $9.99 a month.
I will give this a try, but I’m not sure yet about how long I’ll keep it. Part of my concern is that I stopped reading magazines a long time ago. I get a lot of my interesting tidbits from podcasts now and thoroughly enjoy listening to them throughout the week.
Even as part of a subscription, I’m not sure that I would take advantage of what the new service is offering. This is something I’m going to have to try before I make a final determination.
Apple today announced Apple TV+, the new home for the world’s most creative storytellers featuring exclusive original shows, movies and documentaries, coming this fall. Apple TV+, Apple’s original video subscription service, will feature a brand new slate of programming from the world’s most celebrated creative artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more. On the Apple TV app, subscribers will enjoy inspiring and authentic stories with emotional depth and compelling characters from all walks of life, ad-free and on demand.
Lots of stars, detail on a few shows, a live book club from Oprah, lots of potential.
The all-new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. Users can subscribe to and watch new Apple TV channels — paying for only services they want, like HBO, SHOWTIME and Starz — all on demand, available on and offline, with incredible picture quality and sound; enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new, personalized Apple TV app.
Beginning in May, customers can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required. Apple TV channels include popular services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits, with more to be added over time around the world.
The Apple TV+ app looks fantastic. I love the fact that I’ll be able to watch all my shows across all my Apple devices. OK, not my Apple Watch, but you know what I mean. Watch a show on your Apple TV, pick it up on your iPhone or iPad. Or your Mac.
It’s handoff for TV. Look for more details in May.
Apple today announced Apple Arcade, a game subscription service that will feature over 100 new and exclusive games, including original releases from renowned creators Hironobu Sakaguchi, Ken Wong, Will Wright and dozens more. Apple Arcade games will redefine games, such as 먹튀, and be curated based on originality, quality, creativity, fun and their appeal to players of all ages. Apple Arcade will give customers the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy.
The App Store is the world’s most successful and vibrant gaming platform with nearly 300,000 free and paid games. Free games, supported by advertising or in-app purchases, are enjoyed by hundreds of millions of players around the world. Paid games are often critically acclaimed and beloved by the people who play them, but competing with free is hard, so even the best of these games have only reached a smaller audience. With the simplicity of a single subscription, Apple Arcade will bring games like these to the App Store’s more than 1 billion gaming customers. Apple Arcade is the perfect complement to the already enormously popular catalog of free games on the App Store, making iOS the premier gaming platform for players of all ages.
Apple is not just handpicking the games in Apple Arcade, but also contributing to the development costs and working closely with creators to bring the games to life. Made by some of the most critically acclaimed game developers in the world, Apple Arcade games will entertain customers with incredibly fun gameplay and immersive stories, while capturing imaginations with original art and music. The service will feature games from Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman, ustwo games and dozens more.
You’ll access Apple Arcade (great name, by the way) via the App Store, under the Games tab. 100+ games, unlimited play. All games will run on iOS, tvOS, and on your Mac. That’s a big deal.
All games available offline. No net connection required.
Apple today announced Apple Card, an innovative, new kind of credit card created by Apple and designed to help customers lead a healthier financial life. Apple Card is built into the Apple Wallet app on iPhone, offering customers a familiar experience with Apple Pay and the ability to manage their card right on iPhone. Apple Card transforms the entire credit card experience by simplifying the application process, eliminating fees, encouraging customers to pay less interest and providing a new level of privacy and security. Available in the US this summer, Apple Card also offers a clearer and more compelling rewards program than other credit cards with Daily Cash, which gives back a percentage of every purchase as cash on customers’ Apple Cash card each day.
This Apple credit card lives in your Wallet app. Sign up on your iPhone, it’s available in minutes. And there’s no fee. Ever.
3% cash back on Apple purchases, 2% on all other purchases. And that cash back is available immediately.
The transaction reporting is phenomenal. So much clearer than traditional cards. And there’s a laser etched card for when you need an actual physical card.
Apple today announced Apple News+, a new subscription service that brings together over 300 popular magazines, leading newspapers and digital publishers into a beautiful, convenient and curated experience within the Apple News app. Available in the US and Canada, Apple News+ presents the best and most relevant articles to meet any range of interests from renowned publications such as Vogue, National Geographic Magazine, People, ELLE, The Wall Street Journal and Los Angeles Times.
This looks beautiful, especially when shown on the iPad. The magazine covers are animated, the photography simply gorgeous.
And, of course, Apple commits to keep your reading habits completely private.
First month free, $9.99 per month after that. Family sharing thrown in free.
In preparation for today’s event, Apple Marketing is having a bunch of fun with the feed from the Steve Jobs Theater.
First things first, the “It’s Show Time” event will occur at 10a PT (1p ET) today. You can watch the livestream via this link, or via the Apple Events app on your Apple TV.
Til about 645a PT (945 ET) this morning, the livestream was serving up all sorts of fun Easter eggs, highlighted by an Apple Maps narrated drive from Hollywood to Cupertino. I’m guessing the drive was GPS spoofed in some way, and not from an actual drive, but it was fun to follow.
At one point, Captain America called in to the feed, which makes me wonder if Chris Evans will be in the audience.
YouTube has canceled plans for high-end dramas and comedies, people with knowledge of the matter said, a pullback from its grand ambitions for a paid service with Hollywood-quality shows.
And:
The retreat from direct competition with Netflix Inc. and Amazon.com Inc.’s Prime Video service reflects the high cost — in billions of dollars — needed to take on those deeply entrenched players, even for a rich tech giant like Google, the people said.
Interesting timing. We’ll know a lot more about Apple’s plans in just a few hours.
On the heels of Apple announcing paid, monthly subscription services for video, games, and news, YouTube says it is also doubling down original video content. Parent company Google has denied a report in Bloomberg that YouTube has stopped accepting pitches for scripted shows. But it also confirmed another aspect of the same report: it plans a big focus on paid subscriptions by introducing an ad-supported slate that will include new and existing series in the coming weeks.
Lots of rumors flying around this weekend about the possibility of Apple announcing a game subscription service today. In reading up on possibilities for today’s event, thought I’d share a few links driving this conversation:
> The service would function like Netflix for games such as 안전놀이터, allowing users who pay a subscription fee to access a bundled list of titles. Apple ($AAPL) began privately discussing a subscription service with game developers in the second half of 2018, said the people, all of whom requested anonymity to discuss unannounced plans. > > It’s unclear how much the subscription will cost or what kind of games Apple will offer. The service is still in the early stages of development, and Apple could ultimately decide to abandon it.
> Apple is also working on a premium games subscription for its App Store and discussing it with potential partners, according to people with knowledge of the plans. This service won’t take on new cloud-based streaming offerings like Google Stadia. Instead, it will focus on iPhones and iPads and bundle together paid games from different developers that consumers can access for a monthly fee. Cheddar previously reported that Apple was working on a gaming-related subscription service. > > The company would collect these monthly fees, then divide up the revenue between developers based on how much time users spend playing their games, one of the people said. Apple is likely considering popular paid titles on the App Store and would exclude titles that are free to download but generate revenue via in-app purchases. > > Apple could discuss the service as soon as Monday, or it may choose to detail the offering at its conference for developers later this year. Some of the most popular paid games on the App Store include Microsoft-owned Minecraft and franchises like NBA 2K and Grand Theft Auto.
And finally, there’s this post from John Gruber titled, simply, Apple Games.
> What I would do if I were Apple is get in touch with the best indie game makers for iOS and sign them up to make new games, exclusively for a new subscription service. Apple is going to pay news publishers by engagement — the more time subscribers spend reading a publication’s stories, the more that publication will get paid. No money for clickbait headlines — Apple is looking for nourishing news and opinion pieces. I would pay game makers the same way — the more time people spend playing, the more the game maker gets paid. No in-app purchases — you pay a monthly fee to subscribe to Apple Games and that is it, you get it all. You spend time playing a game, the game’s maker gets paid.
There’s been some pushback, on the developer side, on this payment model. The concern is that it rewards bigger, deeper games, that the big content games which pull you in will collect the lions share of the money. I can see that argument, but I can tell you that I spend far more time playing casual/indie games than those from the big studios.
That said, it will be interesting to see if Apple does roll out something game related today. Just a few more hours until the reveal.
Nice long read, full of detail. One nugget in particular:
Here’s a really big pro in the iPad Mini’s column that I didn’t fully anticipate until diving in with it this week: it’s so much better for thumb-typing. Honestly, I hate typing on the on-screen keyboard on my iPad Pro. I hate it. I really do. If I have to do it I’ll put it in landscape and set it down on a table or counter and try to touch type with all my fingers. But holding the iPad Pro in portrait, I literally can’t type with my thumbs. When I try, everything comes out garbled. I can’t reach all the keys, and inexplicably, the iPad Pro keyboards no longer support splitting them into two smaller more reachable halves.
The iPad mini is a gem of a form factor. Perfect for so many people, especially those with small hands. But it’s also perfect for reading in bed. It’s big enough to see plenty of good-sized text but light enough to not be wearying on your arms.
As to the iPad Pro, the lack of a split for the onscreen keyboard is mystifying.
Lots to absorb here, but my favorite bit comes at about 1:40 in, when Rene compares the screen size and aspect ratio of the iPhone XS and the iPad mini. The advantage of the iPad mini is significant, and Rene does a nice job showing why.
I don’t have to do anything to make my app work in the US or Singapore or Kenya or anywhere else, and I didn’t make the Chinese government angry, so it should just work in China, right? Sadly, it’s not so simple. If your app/website servers aren’t hosted from within China, then, for all intents and purposes, it’s blocked. I mean, it will probably technically load, but will be excruciatingly, unusably slow. And sometimes it will just not load at all for hours at a time. This is true for all services hosted outside of the firewall, even in Hong Kong.
Interesting read, full of insight and useful details for folks who want exposure in China.
Fox employees knew this day was coming. For over a year, the men and women who work at the Century City lot have talked of little else but severance packages and job searches. They knew that when Disney wrapped up its $71.3 billion acquisition of much of 21st Century Fox’s film and television assets, thousands of jobs would be eliminated.
But until recently, they just didn’t know the specifics. The ax officially fell yesterday.
Studio veterans such as domestic distribution chief Chris Aronson, president of product strategy and consumer business development Mike Dunn, worldwide theatrical marketing president Pam Levine, and chief content officer Tony Sella, who have decades of experience, were gone in short order, taking with them pieces of the institutional memory of a studio that has made everything from Shirley Temple musicals to “Avatar.”
Harry McCracken, writing for FastCompany (back in 2015), came across this Apple promotional video that was likely created back in 1984, a look back on the very beginnings of Apple.
Part of the video’s charm is the way it treats the origins of the Apple I and Apple II as ancient history, even though even the Apple I had been introduced only eight years earlier. Woz explains that he designed the Apple I because he wanted a computer himself. “Steve went a little further,” he adds. “Steve saw it as a product which you can actually deliver, sell, and someone else can use.”
A quote from Steve in the video:
Every few days, Woz would say, ‘God, I’ve made an incredible breakthrough. I’ve saved a few chips here and there.’ I remember this iterative process of watching him get to this incredible stage, and then figure out a way to take another few parts out, and add three more features. And it kept getting better and better and better.
So much to love about this video. One particular comment:
If you watch the video as obsessively as I did, you’ll spot amazing little tidbits–almost like Easter eggs that its producers unwittingly hid away for us 21st-century tech aficionados to discover. Here, for instance, are images of Steve Jobs and Steve Wozniak wearing watches that you might mistake for Apple Watches, if you didn’t know the photos were a few decades old.
I remember noticing SteveJ’s watch when the Apple Watch first became a thing. Posted this time travel reference.
I very rarely do product mentions, but this one just captivated me.
The Casper Glow light is designed to sit on a charging pad on your nightstand next to you in bed. Here’s what it does:
Flip it over to turn it on and start a timer that slowly warms the color temperature and dims slowly as you fall asleep.
Spinning it on a flat surface adjusts the brightness. And, if you have two, you can sync them so you spin one to adjust the brightness for both.
If you pick it up and carry it (say, for a late night trip to the loo or to check on the baby), give it a shake and it will slightly raise the light level.
There’s more to it, but you get the idea. This is a clever product. Clever enough that I wouldn’t be surprised if it came from Apple.
But it actually comes from Casper, the company known for selling mattresses directly to consumers.
If this captures your interest at all, check the linked article. There are a ton of images and animated GIFs that show off all these features and more, plus there’s an iFixit worthy teardown of the innards.
I just got an extended-warranty claim approved for my airpods. After 1.5 years the battery has really gone downhill and I have started experiencing a lot of disconnects.
I started a chat with apple and since it was out of warranty they said I would have to pay for the replacement. I asked them to confirm that if I was still in warranty this replacement would be free of charge.
I then took this chat history to my citi credit card and two weeks later my claim was approved.
This is a very interesting strategy. Many credit cards include this sort of free replacement coverage. The key is getting Apple to acknowledge that sinking battery life would be covered if the AirPods were still under warranty.
The Wall Street Journal plans to join a new paid subscription news service run by Apple, according to two people familiar with the plans, as other publishers chafe at the terms that the Silicon Valley company is demanding of its partners.
Other major publishers, including The New York Times and The Washington Post, have opted out of joining the subscription service, said the people, who requested anonymity because they were not authorized to speak publicly about the plans.
And:
The most recent terms that Apple is offering to publishers ask for a cut of roughly half of the subscription revenue involved in the service, the people said. Apple has also asked publishers to give unlimited access to all their content, which has caused concern among potential partners, they said. A subscription is expected to cost $10 a month.
The deal’s terms have caused some publishers to recoil, as a 50 percent cut is higher than the 30 percent that Apple usually takes from apps and subscriptions sold through its App Store. Publishers are also concerned that they won’t have access to important data about the consumers — credit cards, email addresses and other subscriber information — as part of the deal.
This is interesting on two counts. Both that two of the biggest news gatherers in the world have opted out, and to hear a first hand account from one of them as to why.
Apple today announced new AirPods, the second generation of the world’s most popular wireless headphones.
Pricing:
Standard case, $159
Wireless case, $199
Standalone wireless case, $79
The new case will work with both old and new AirPods.
The new Apple-designed H1 chip features custom audio architecture to create a revolutionary audio experience and improved synchronization. H1 allows AirPods to deliver up to 50 percent more talk time compared to first generation AirPods.
And:
For the first time, AirPods now feature the convenience of “Hey Siri” making it easier to change songs, make a call, adjust the volume or get directions simply by saying, “Hey Siri.”
Add to the mix free engraving, and this was an instabuy for me. Mine are ordered, with the engraving “Dark Mode Dave”, and should be in hand in time for next week’s Dalrymple Report.
On the second floor of a Silicon Valley office complex, in a conference room crowded with a dozen workers and three times as many devices, Apple is watching sports for you.
They’ve been at it for almost a year now, keeping an eye on minor tennis tournaments, spring training baseball, college lacrosse, even curling. The team manages the sports subsection in Apple’s TV app and its Apple TV interface, highlighting what’s available around the clock.
And:
It’s been 18 years since Apple disrupted music by extracting the song from the album. Now, it’s joined other companies separating moments from their games. The goal is to offer the curated convenience of highlights without sacrificing the thrill of live. Don’t miss another moment, the pitch goes, but don’t wait for one either.
And:
Sports rights are deeply fragmented, with different owners split by platform and region. “You really can’t own all the rights, so therefore at some point you need to solve some other problems,” Cue said. “You can’t design for owning the rights because if that’s the only thing you’re doing you’re always going to be tiny.” And these days, Apple rarely does tiny.
And:
In a world of infinite supply, [Eddy] Cue wants to be the middleman, letting fans know what’s worth watching and offering one-click access to action rather than worsening the fragmentation. For Apple, there are financial benefits there. The company takes a cut of sports subscription services purchased on iOS and, on a high-level, can leverage its exclusive software into hardware profits.
This is a fantastic read and, seems to me, a giant hint at what’s coming in next week’s Apple event.
In a keynote at Game Developers Conference in San Francisco today Google announced a new service, Stadia, that will allow gamers to play the biggest games on any Android or Chrome-based device (including any device with a Chrome browser).
And:
Google’s Stadia service works on any device that supports the Chromecast protocol, which means iOS, Android, Chrome OS, macOS, Windows, and even the Chromecast dongle. They all speak to one of Google’s 7,500 data center nodes (which span the globe) and recognize your specific account, allowing you to move from one device to the other without a bunch of messy handoffs between systems, because the actual game is running at the data center.
This is no small thing. First we had cartridges and disks, physical media, that meant you had to wait for a game to ship to you, then connect and install. Then we had downloadable content, which made things faster, catered to the impulse buyer who wanted their games right now.
But Stadia is a whole different spin on this model. Your games run on Google’s servers. Startup is pretty much instantaneous, with Google controlling everything.
A few obvious concerns: You’ll be running games under Google’s auspices, using a Google account. And then there’s latency and bandwidth.
But there have been two big problems with this: Latency, which might make games needing finesse, like shooter and fighting games, unplayable, and internet throughput. Streaming a game eats up a lot of data and even the Google Stream beta required about 25Mbps in order to stream anything remotely playable and attractive. Google has not yet disclosed the speed requirements for Stadia.
One solution it’s presented for handling latency is a new controller that connects directly to Google’s servers instead of to the device you’re playing on. That should, theoretically, reduce the amount of input lag.
All this is still a big bag of unknowns, an announcement and not a shipping product. But that controller looks real enough and Stadia does seem like it will see the light of day.
Announced in July 2018 following a bidding war with Comcast, the acquisition of 21st Century Fox completed early on Wednesday morning.
And:
Alongside ESPN+ and Disney+, Disney also increases its holdings in existing streaming service Hulu, combining Fox’s ownership stake with its own to give it a sizable level of control over the firm.
And:
While Apple has invested significantly into original content production, acquiring more content may be problematic if Disney extends its exclusivity policy to other content producers it operates.
The sheer size of both the firm and its content library will also give Disney more leverage when in negotiations with Apple concerning its online stores, which could allow it to gain more favorable terms for movies and TV shows offered to consumers.
This Disney Fox deal will have repercussions far down the road. Note that Disney CEO Bob Iger is on Apple’s board. At one point, Google Chairman Eric Schmidt was on the Apple board (from 2006-2009). A number of conflicts pushed him off the board.
Apple had developed the iPhone in secret over those two and a half years, and for many inside the company, the device had only been known by the codenames “M68” and “Purple 2.” Apple was focused on surprising everyone with the iPhone, and that meant that many of the engineers working on the original handset didn’t even know what it would eventually look like.
To achieve that level of secrecy, Apple created special prototype development boards that contained nearly all of the iPhone’s parts, spread out across a large circuit board.
I knew this was one of the ways Apple showed the protoype iPhones but it’s the first image I’ve seen of it.
Michael Hearst, composer of the classic “Songs for Ice Cream Trucks” and author of the excellent Unusual Creatures, shares this delightful video of seemingly quite dangerous rides at Coney Island in the 1930s and 1940s.
These are great but I can’t imagine many of them would be allowed today.
This is just so much fun to play with. Before you jump to the page, note that as soon as you tap/click it will instantly make noise, so throw on some headphones if you are not alone.
Tap and drag just about anywhere on the interface. Imagine that you are moving your tongue, mouth, and lips to make these same sounds.