[VIDEO] This is crazy old school. But it’s legit. Harkening back to the days of backing up computers on cassette tapes.
Follow the headline link for the details, but here’s a video (embedded in main Loop post) of this in action. Might want to lower the volume, since the record itself is like listening to some old modem screeching.
[VIDEO] You can watch this episode of The Oprah Conversation free on Apple TV until December 1st.
I found the teaser (embedded in the main Loop post) fun to watch, all on its own.
[VIDEO] Joanna Stern and John Gruber appeared on Squawk Alley to talk M1. The interview was interesting enough, but part of the discussion was the quality of the new M1 Mac webcam. Without sound on, can you tell which video feed looks the best? The video is embedded in the main Loop post.
With your answer locked in, turn on the sound. I found this interesting. All the complaints about the 720p FaceTime camera seem overblown. Judge for yourself.
[VIDEO] This video (embedded in the main Loop post) is a nice, detailed look at the differences you can expect if you plunk down the extra bucks for an M1 MacBook Pro.
Lots of detail here. Bottom line, it’ll be worth it if you need to squeeze more performance out of your machine. But watch the video, see if these differences matter to you.
[VIDEO] How fast is the new M1 MacBook Air? More specifically, how fast is that SSD inside?
Watch the video embedded in the main Loop post. Exploding brain emoji.
[VIDEO] To some folks, fan noise really matters. If you do a podcast, you’ve no doubt spent some time finding and reducing as much noise as possible from your studio setup. And fans are subtle culprits.
In the video embedded in the main Loop post, The Wall Street Journal’s Joanna Stern does a fun job talking about the gift of silence we’ve all gotten with the powerful, fanless M1 MacBook Air.
But in this review, John Gruber makes the case that the new M1 MacBook Pro’s active cooling system is no slouch at silence:
Apple, in its keynote last week, emphasized that the M1 MacBook Air has no fan. (Intel-based MacBook Airs most definitely do. The defunct 12-inch no-adjective MacBook was Apple’s only fanless Intel Mac.) Apple’s point there was to brag that the M1 runs so cool that a high-performance MacBook could be designed without one. Some Mac users, I think, mistakenly took this to mean that the Air had an advantage over the M1 MacBook Pro, in that the fanless Air would always run silently, if sometimes slower. I think this assumption was wrong: the M1 MacBook Pro is, to my ears, always silent as well. Whatever its active cooling system is doing, it isn’t making even a whisper of noise.
This is a point worth noting. The lack of a fan definitely pushed me towards the MacBook Air. The lower cost and smaller size also brought value, so no regrets, but I think Gruber’s point is well taken. The MacBook Pro can run silent, even if you push it.
[VIDEO] This is silly, fun to watch, and just a bit jarring. The jarring part, for me, was watching the team in charge of Apple during this major technical transition. No familiar faces, no Steve Jobs. Video embedded in main Loop post.
[VIDEO] If you’ve ever wanted to try your hand at experimental movie making, if you find slow motion photography especially interesting, watch the video embedded in the main Loop post. Some nice tricks and techniques, explained.
[VIDEO] Jonathan Morrison fires up a reasonably high end Intel Mac and starts up a render. He then casually picks up an iPhone 12 mini and talks about the fact that the mini has Apple Silicon inside, much like the M1.
He then proceeds to thumb his way through doing the exact same render on the iPhone 12 mini. I’d be amazed if the mini (thin, tiny, no fan) could do this render at nearly the same speed.
Watch. Just watch. Video embedded in main Loop post.
[VIDEO] Apple:
This film celebrates the brilliant minds making greatness behind the Mac — Kendrick Lamar, Gloria Steinem, Billie Eilish, RuPaul, Tarana Burke, Spike Lee, Stephen Colbert, Takashi Murakami, and Saul Perlmutter, whose participation honors SMASH.org http://smash.org/, which is developing the next generation of scientists by providing equal access to STEM for students of color.
That VoiceOver (video embedded in main Loop post) sounds an awful lot like Billie Eilish. She’s acknowledged above, but she’s in the video itself. Anyone know for sure?
[VIDEO] I kind of love this ad (video embedded in the main Loop post). Apple Marketing sure does know how to pick out the perfect music.
[VIDEO] If you are considering the iPhone 12 mini, this is absolutely worth your time. Rene does an excellent job, both verbally and visually, walking through the decision process, the things you should think about before you click the iPhone 12 mini buy button. Video embedded in main Loop post.
[VIDEO] Just like classic Apple Christmas ads, this one tells a story and is filled with feeling. Video embedded in main Loop post.
[VIDEO] This starts a little slow, but it slowly builds. Two interesting subtopics are the discussion of tethering being potential faster than Wi-Fi and 5G in the enterprise space. Video embedded in the main Loop post.
I find it fascinating to think of tethering as a 5G Trojan horse, bringing 5G speeds to non-5G devices by tethering them to a 5G phone connected to mmWave.
[VIDEO] This feels like a bit of sacrilege, Samsung clearly messing with an important element of Steve Jobs’ legacy. Video embedded in main Loop post.
[VIDEO] Great video, embedded in main Loop post. I love that little charge meter. Really makes it clear what’s happening when you plug in to various chargers, what happens when you go wireless. Beautifully done.
[VIDEO] Yeah, I love this one (video embedded in main Loop post). Makes me feel like grabbing a wheelie chair, some duct tape, and a bunch of props and making a some experimental films.
Just the feelings Apple was trying to inspire, I suspect.
[VIDEO] How much faster is the combination of MagSafe and iPhone 12? Watch this unfold, or jump to 1:33 for the numbers. Keep in mind that plug-in charging is about twice as fast as the fastest of these results. Video embedded in main Loop post.
[VIDEO] These are all practical effects, not CGI, all shot on iPhone 12 Pro. Videos embedded in main Loop post.
First the video itself, then the “Behind the Scenes” showing how the shots were created. Beautiful work.
[VIDEO] Solid use of the slinky, especially to highlight the rose gold, green, and sky blue colors. Video embedded in main Loop post.
[VIDEO] This is just gorgeous (video embedded in main Loop post). Andy To shot the whole thing in HDR video, no external lenses, edited it on his MacBook Pro in Final Cut Pro.
Side note: If you are watching this on your Mac in Safari and not seeing the 4K option on playback, switch over to Google Chrome.
Though this does not show off the fit of an actual iPhone 12 in the case, the video embedded in the main Loop post does an excellent job showing off the variety of case colors and the MagSafe attachment.
[VIDEO] Big fan of The Mandalorian. The fact that they’ve somehow managed to make a season 2 during the pandemic just gives me hope, offers a tiny bit of light at the end of a very dark tunnel.
Enjoy. Episode 1 drops in 10 days. Disney+. Trailer embedded in main Loop post.
[VIDEO] As part of Apple’s campaign for Bruce Springsteen’s new documentary and album, Apple has announced a live streaming, album release event, Thursday, October 22, at 11:00 pm ET.
Want to attend? You’ll need a ticket (free, but limited to Apple Music subscribers). Follow the headline link to RSVP.
This is an interesting experiment for Apple. They’ve formalized the approach with their ticketing.apple.com sub-domain. Will we start to see regular events like this, an alternative to the live, in-store music events they’ve had in the past? Is this long term, or purely until we get past COVID?
Side note, if you are a Springsteen fan, here’s a new trailer (embedded in the main Loop post) for the upcoming documentary (the doc goes live on Apple TV October 23rd, Letters to You album drops on Apple Music the same day).
[VIDEO] Last week, we posted the Chris Rock iPhone 12 Verizon 5G commercial. Definitely on my long list of favorite iPhone spots.
Encountered this commercial over the weekend, equal time for AT&T. Wondering if the same team at Apple drove both of these ads. Seem different as night and day. Judge for yourself. Video embedded in main Loop post.
[VIDEO] From the description:
From Directors Werner Herzog and Clive Oppenheimer, Fireball: Visitors From Darker Worlds explores how meteorites have impacted our planet’s landscapes and cultures.
To me, these words do not do the show justice. Watch the trailer (embedded in the main Loop post), fascinating and beautifully filmed.
Premiers November 13th. On my calendar.
[VIDEO] Though this video does not offer the technical insight (or precision) you might get from your typical tech reviewer, it is interesting to see how this crew views the new Apple shiny. Video embedded in main Loop post.
[VIDEO] Saw this commercial during Tuesday night’s football game, forgot to post it yesterday. This is a great spot, would love to see Chris Rock in a wave of these. Video embedded in main Loop post.
[VIDEO] Joining the storm of videos from yesterday’s event is the (now traditional) recap, this one crushing the highlights into 51 seconds. Video embedded in main Loop post.
[VIDEO] Per usual, Apple shared the videos they ran during yesterday’s event:
Videos embedded in main Loop post.