iPhone

Hey Siri and Ridiculously Powerful ads

Two new iPhone 6s ads, extending the “That’s what’s changed” series. The first is called “Hey Siri” and the second “Ridiculously Powerful”. Enjoy.

A ride in the city

Shot with an iPhone 6s, using 4K and time lapse mode, riding the train through Chicago. Beautiful.

Add two extra buttons to your iPhone 6s and 6s Plus

This is clever. QPAU embedded a pair of buttons at the base of a tempered glass screen protector, one on either side of the iPhone home button. A tap on one of the buttons triggers a tap on the corresponding nav button towards the top of the screen. Read on for details, there’s a video link as well.

The very first iPhone commercial

This teaser spot ran during the 2007 Oscars, promoting the iPhone’s June release. I remember this like it was yesterday.

Apple intros trade-in program, Gazelle’s value plummets

Remember Gazelle? Gazelle was one of the major used iPhone buyback services. Every time Apple released a new phone, Gazelle was there, buying folks’ previous generation phones, giving them cash to pay for the newest shiny.

Enter Apple. Wow!!!

Half court shot, Live Photo

Stephen Curry is a man of few words. He lets his graceful arcing shot do his speaking for him. That’s some Live Photo.

The two most important numbers Apple will reveal today

Today, at 130p PT (430p ET), Apple will report earnings for its fiscal fourth quarter, which ended September 30th. They’ll report 4th quarter earnings and, just as importantly, provide a forecast for 1st quarter earnings.

iPhone 6s Films and a new ad

Apple posted a new ad yesterday, a worthy sequel to their first iPhone 6s ad. The video is embedded below. You’ll also find it on Apple’s official iPhone 6s Films page.