iPhone

iPhone speakers, battery life, and the marketing of wireless

Ryan Jones noticed an interesting change with Apple’s reported battery life specs.

First, take a look at the image in this tweet.

Note the focus on wireless with the iPhone 7, a word not found in the same iPhone 6s and 6s Plus specs.

From Ryan’s tweet:

Stereo speakers crush battery.

1 hr playback > 10%. Possibly why Apple changed the battery life specs to “wireless”.

Interesting. Clearly, onboard speakers will always chew up more iPhone battery than wireless headphones.

Why? The iPhone speakers are consuming the onboard battery, while the wireless headphones draw from their own batteries, not counting against the battery life measurement for the iPhone itself. There is a nominal drain for Bluetooth communication, but that’s not nearly as big a drain as driving the speakers.

Reuters: Japan’s antitrust watchdog considers action against Apple, carriers

Yoshiyasu Shida , writing for Reuters:

Japanese regulators are considering taking action against Apple Inc over possible antitrust violations that may have helped it dominate the nation’s smartphone sales, government sources said, a move that could hit the company’s profit margins in one of its most profitable markets.

In a report published last month, Japan’s Fair Trade Commission (FTC) said that NTT Docomo, KDDI Corp and Softbank Group were refusing to sell older surplus iPhone models to third party retailers, thereby hobbling smaller competitors.

This seems more about resellers than Apple. But:

Apple was not named in that report, but two senior government sources told Reuters that regulators were also focusing on Apple’s supply agreements with all three carriers.

Under those deals, surplus stock of older iPhones is kept out of the market and sent to overseas markets, such as Hong Kong, according to industry sources.

It’s all so tawdry.

iPhone 7 display technology shoot-out

Dr. Raymond M. Soneira, DisplayMate:

At first glance the iPhone 7 looks almost indistinguishable from the 2014 iPhone 6 and 2015 iPhone 6s. Actually, the displays are the same size and have the same pixel resolution. But that is as far as it goes… The iPhone 7 display is a Truly Impressive major enhancement and advancement on the iPhone 6 display… and even every other mobile LCD display that we have ever tested… note that I hand out compliments on displays very carefully. And for those of you thinking of Emailing that we got hand-picked units, the iPhones were purchased retail from Verizon Wireless.

The iPhone 7 got extraordinarily high scores, and this from someone who really knows display tech. Read the post for the details, but this is one area in which the iPhone 7 is hands down the best in class.

iPhone scratches and aging gracefully

Thomas Ricker, writing for The Verge:

The wood on the stairs in my newly renovated house is starting to divot and wear under heavy use. At first — for the briefest of moments — I was annoyed as I imagined my daughter’s “princess heels” and my son’s football cleats plodding up the steps in violation of our strict no-shoes-in-the-house policy. Then I remembered Starck’s lesson. The subtle scarring I see is created by the process that transforms a house into a home; imperfections forged by my children, themselves transforming into adults. Those stairs, disfigured as they are, fulfill their purpose of supporting my family on their daily journey through this world. Now when I look at the stairs I see a beautiful story.

He also quotes from this 2011 essay on design by Remy Labesque, a defense of well-worn gadgets:

Aging with dignity is a criteria designers should recognize in their efforts. I’m thinking of a future when products are designed not for the brief moment when they are new, but for when they have been aged to perfection.

We’ve got a table in our house that my wife and I bought when we got married, our first major purchase together. It’s a fine piece of furniture and has served us as our kitchen table for many years.

The surface of the table is well worn, scarred by sharp edges. An imprint of a phillips screw from a carelessly placed box, a patina of paint and sparkly glitter, and countless gouges from children and cats, mar the table’s surface. But I would argue that those imperfections make the table, give it a distinct well-worn beauty, and in no way take away from the iconic look of the table design.

Take a look at the images at the top of Labesque’s Frog Design post, the one showing both a well-worn iPhone and a similarly worn Canon point-and-click camera. Which wears its patina of wear better? To me, no question, that iPhone, with all its scratches and imperfections, is still a thing of beauty.

John Gruber on the iPhone and iconic design

Just after the September 7th iPhone event, Farhad Manjoo wrote a piece for the New York Times titled, provocatively, “What’s Really Missing From the New iPhone: Cutting-Edge Design”.

An aside: I complained about the Times coverage of that event here.

In his direct response, Gruber walks a very reasoned line, focused on the meaning of design. A fascinating read.

At its core:

Here’s the genius of the black and (especially) jet black iPhones 7. In a very seductive way, they look like something new and desirable. And at the same time, they are instantly recognizable as iPhones. That is what Manjoo and similar-minded I’m-bored-with-Apple’s-designs don’t get. With a highly successful product and brand, new versions need to strike a balance between familiarity, the foundations of the brand, and hot newness. The bored-with-Apple crowd just wants the hot newness.

Absolutely right. Iconic design requires recognizability. A Porsche, an Eames lounge chair, and an iPhone are all iconic designs, all instantly recognizable.

That jet black finish is hot newness, but wrapped around an iconic design.

Read Gruber’s post. It resonates.

Apple’s jet black iPhone 7 Plus perfect storm

In yesterday’s Barrons blog:

The most bullish note today is from John Donovan and Steve Mullane of BlueFin Research Partners, who had written on the topic a week ago.

The authors today write that Apple is “frantically asking component suppliers to pull in deliveries in a mad rush to deliver incremental iPhone 7 units by year end,” citing higher-than-expected for the new device.

From the referenced BlueFin report:

Demand for the jet black model has been red hot, with speculators in China paying as much as $2,300 according to our checks. Last week we mentioned an almost TMZ-like reporting environment surrounding the Samsung Note 7 saga. The videos of autombiles catching fire while airports and TSA posting warnings about the Galaxy Note 7 will not fade from consumers memory anytime soon, in our view. AAPL is primed to swoop in and take full advantage and is pressuring the entire component base in an effort to ensure product is at the ready.

Samsung’s stumble, the double camera, and a hot new jet black finish created a perfect storm for Apple.

CNET’s ultimate Apple iPhone quiz

Ultimate? No. But interesting? Yes. I found a few of these questions to be challenging. And one of the answers was just plain wrong. See if you can spot the error. It’s me being picky, but I think you’ll agree the proffered answer is technically wrong.

Update: There are actually two errors. One was obvious and current, and one goes back a ways. Head over to the comments for the reveal.

Jet Black iPhone 7 Plus pre-orders shipping sooner than expected

Juli Clover, writing for MacRumors:

Many customers who pre-ordered a Jet Black iPhone 7 Plus received shipping estimates ranging into October and November, but it appears Apple is working hard to overcome supply constraints and get shipments out earlier than expected.

Starting this morning, MacRumors began hearing reports from customers who originally had deliveries scheduled for a month or two out but will now be receiving their devices over the course of the next few days.

No early delivery love for my iPhone 7 Plus, at least not yet. Holding out hope, though. Glad to see this bit of news.

Find your missing Apple Watch

Andrew Leavitt, writing for 17 Orbits:

Starting in 2010 Mobile Me enabled you to hunt down your missing iPhone (or iPad) with the Find My iPhone app. In 2011 OSX Lion added ‘Find My Mac’ to the mix. Beginning this week watchOs 3 enables iCloud to locate your misplaced Apple Watch.

And:

Until now real-time geolocation was only possible if your missing Apple Watch and iPhone were in Bluetooth range or on the same WiFi network. Since the watch does not have its own cellular signal that would seem to limit location tracking to within 10 meters or your home WiFi. Once out of range, however, iCloud now kicks in and reports the watch’s present location by GPS or WiFi triangulation. If the watch is turned off the last known location is reported. Accuracy is enhanced because the Apple Watch can still connect to previously known WiFi on its own (even when phone is physically far away).

Read the post and give it a try. You can track your Apple Watch (along with all your other Apple devices) and play a never ending (until you tap Dismiss) sound on your Apple Watch. Great for finding it when it slid between the couch cushions or when you are challenged, unwillingly, to a morning game of find your gear.

Jean-Louis Gassée: Apple’s debt to bloggers

Jean-Louis Gassée, writing for Monday Note:

For months, tech bloggers declared that the upcoming iPhone 7 would be boring, lacking creativity, a flop waiting to happen. “So unless something crazy happens in the next few months, the iPhone 7 will look and feel a lot like the 6s.”

Steve Kovach, The iPhone 7 is going to be boring, Tech Insider

And:

Unprayed for but a godsend nonetheless, the months of deprecation lowered expectations for the unborn iPhone 7. One could say that the pundits did for Apple what the company should have done on its own: Underpromise as an easy path to overdelivery.

With this response to Steve Kovach:

Yes, something crazy did happen, and it was right under your nose: The widely rumored dual camera. Apple did underpromise and overdeliver, after all…

Great piece by Jean-Louis, covering Steve Jobs’ rollout of the original iPhone, the resulting devastation of the camera market, and other musings.

iPhone 7 vs Galaxy S7 in deep water test

[VIDEO] This is a pretty cool test. No spoilers, save to say that the phones were dropped several times, at successive depths, until the final drop to 35 feet. Suffice it to say, this is way more water exposure than most folks will subject their phones to, but good to know how they fare.

My iPhone 7 Plus is emitting noise from its logic board

Stephen Hackett, writing for 512 Pixels:

As my iPhone 7 Plus was restoring from iCloud, I thought I noticed some sound. After picking the device up from my desk, it was clear the sounds are coming from back of the phone, possibly from the CPU. It seems to get worse if the iPhone is under load. It’s loud enough to be heard even if the iPhone is just sitting on the table. I don’t have to put it up to my ear to hear it.

Follow the link if you want to hear the hissing for yourself.

I’ve heard from several other people with similar experiences, and others who are saying past iOS devices have displayed this issue. I’ve handled more devices than most, and haven’t come across this.

I’m not saying this is some widespread problem; I just wanted to share my experience with others who may be having it too.

I’ve never heard of this sort of thing before. The only self-moving part inside the iPhone is the taptic engine, and that wouldn’t make a hissing noise. Is this a big deal? Definitely for Stephen, since he’s got to jump through the hoops to replace his phone.

For the rest of us? I don’t get the sense this is a widespread issue. And if it’s true that this has happened with previous models, sounds like a manufacturing defect, a sporadic issue at best.

As to me? I’ve still got my phone on order, not changing a thing.

The iFixit iPhone 7 Plus teardown

A few things really struck me while making my way through this teardown of the iPhone 7 Plus.

The iPhone cover/display flips to the side, like opening a book. Good to know this if you ever plan to open yours.

The edge of the iPhone cover is rimmed with a caulk-like adhesive, which acts like a gasket to keep liquids out, aid waterproofing (water-resistancing?)

The iPhone is filled with lots of tri-point screws, similar to the ones used inside the Apple Watch.

Finally, I found this to be an incredibly good looking design, at least to my untrained eye. Good stuff.

iPhone 7 worldwide launch day

CNET covers Apple’s iPhone 7 launch at various locations around the world. Even with the news that there would be no iPhone 7 Plus and no iPhone 7’s in Jet Black, there were still plenty of people in line, perhaps hoping against hope that those shortage announcements were not true.

As to the shortages, there seems to be two complementary explanations: One is due to the extra time required to achieve the jet black finish using a technique Jony Ive refers to as “rotational 3D polishing.”

The second issue is apparent supply chain constraints for the iPhone 7 Plus dual camera, which requires more precision and calibration during assembly.

Apple’s iPhone 7 will be super limited in stores and all jet black and Plus models are sold out

Someone better go let all those folks camped out in front of the Apple Store know. And if someone paid them to camp out, do they still get paid?

Apple’s official statement:

We couldn’t be happier with the initial response to iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world.

Beginning Friday, limited quantities of iPhone 7 in silver, gold, rose gold, and black will be available for walk-in customers at Apple retail stores. During the online pre-order period, initial quantities of iPhone 7 Plus in all finishes and iPhone 7 in jet black sold out and will not be available for walk-in customers. Availability at partner locations for all finishes may vary and we recommend checking directly with them.

Customers can continue to order all models in all colors on apple.com. We sincerely appreciate our customers’ patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible.

I can’t ever recall Apple releasing such a statement before an iPhone launch. Walk-in stock was always limited, but I don’t remember there being zero stock in the most popular models. Wonder if this is the new normal. It certainly will drive a lot of on-line orders as word of this gets out. And that will give Apple a lot of valuable sales information.

The iPhone 7 and cellular speeds

Yesterday, I posted an article about the cellular radios inside the new iPhone 7 and 7 Plus and the fact that there are two distinct models (Intel and Qualcomm) with two different sets of capabilities.

This article from iMore digs into this from a slightly different angle:

The iPhone 7 now supports maximum speeds of up to 450Mbps, which is a 50% jump over the iPhone 6s. Specifically, the new iPhone is a Category 10 device, which means that in addition to being able to reach those astronomical speeds of 450Mbps in the downlink (downloading data from the internet), it is able to reach speeds of 100Mbps in the uplink.

To reach these speeds, the iPhone uses a technology under the LTE standard called carrier aggregation, which combines several wireless channels, or bands, to transmit data to and from a phone. The iPhone 7 supports 3x CA in the downlink — up to three distinct bands carrying data — and 2x CA in the uplink. Unfortunately, those uplink speeds can only be achieved using a combination of Band 7 and Band 41, which currently precludes all U.S. carriers, since none of them currently operate on Band 7.

And:

Oh, and another thing: it is expected to be revealed (through upcoming teardowns) that this year’s iPhone has a baseband chip designed and manufactured by Intel, a company that has been trying to get its components into Apple’s smartphones for some time. While Qualcomm is still likely designing the baseband inside the CDMA variants of the iPhone, due to ongoing patent exclusivity, the GSM variants of the phone have likely transitioned to its Portland-based rival.

Bottom line, the value in getting the Qualcomm chip only arises if you plan to switch carriers.

John Gruber’s iPhones 7 review

There’s just a ton of chewy goodness here. And that plural in the title, mwah, love it!

If you are at all wrestling with the jet black versus matte black finishes for the iPhone 7, your answer lies within this review. Personally, I find the micro-abrasion issue inviting, in the same way I think of a new leather pair of sandals, jacket, or guitar strap. I prefer a worn in look and feel. It makes the leather feel like part of my life.

If you are anal about the finish of your iPhone, steer clear of the jet black or get a case. Me, I went right for the jet black, no regrets, no looking back.

The new iPhones and the newer, AWS-3 spectrum bands

Aaron Pressman, writing for Fortune:

Apple made several choices in the wireless capabilities of its new iPhone 7 that could complicate life for some of the phone’s owners.

None of the new iPhones will be able to go online using a spectrum band known as AWS-3, according to Apple’s specifications page. Carriers spent almost $45 billion last year at a federal auction for the rights to use the AWS-3 band, also known as LTE band 66, and are starting to put it in service. The carriers all also operate on other high-speed bands that will be iPhone 7 compatible, but they won’t be able to connect to the new phone with the additional AWS spectrum.

Here’s a link to Apple’s iPhone 7 specs page. Scroll down and see for yourself.

Continuing:

For consumers, that means their new iPhones may not be able to jump onto a band that is apt to be less crowded, and possibly faster. And Apple also made a choice that limits the ability of some new iPhone 7 models to connect to all four major carriers.

That’s because Apple split the manufacturing of iPhone modem chips between suppliers Intel and Qualcomm. Modems from the two companies aren’t interchangeable, effectively eliminating the ability of some iPhone 7 models to connect to all four major carrier networks. Although the two modem chips have many of the same features, Intel’s chip can’t connect to older CDMA wireless networks still in use by Verizon and Sprint for voice calling.

And:

The problem caused by the split between Intel and Qualcomm can be avoided by savvy phone shoppers. Customers who want to be sure that their iPhone 7 will work on any of the big four networks, preserving their ability to switch carriers, should opt for a phone with a Qualcomm chip, which encompasses the models being sold on the box as Verizon or Sprint compatible. They are labeled as models A1660 for the 4.7-inch iPhone 7 and A1661 for the 5.5-inch iPhone 7 Plus.

Is this much ado about nothing? Is this only an issue if you intend to unlock your iPhone 7 or 7 Plus and switch carriers? Hard for me to get my head around this issue. It’s certainly interesting. Just not sure how big an issue this is for consumers. If you’ve got a detailed understanding of this, please ping me. I’m all ears.

Apple’s official iPhone 7 page

From the official iPhone 7 page:

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colorful iPhone display. Splash and water resistance. And it looks every bit as powerful as it is. This is iPhone 7.

Immerse yourself in the gorgeous imagery. I was immediately drawn to the shiniest of the shiny, the jet black iPhone 7 Plus. I’ve gotten feedback that the matte black finish does a better job of hiding scratches and other imperfections, but I just love the look of this phone. I’ll be careful with it, I promise!

Strategy Analytics: Apple iPhone 6s was world’s top-selling smartphone in Q2 2016

Strategy Analytics press release:

According to the latest research from Strategy Analytics, Apple’s iPhone 6s was the world’s top-selling smartphone model in the second quarter of 2016. Apple currently accounts for two of the three top-selling smartphone models shipped worldwide.

And:

Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate the Apple iPhone 6s model shipped 14.2 million units and accounted for 4 percent share of all smartphones shipped worldwide in Q2 2016. Apple’s iPhone 6s is currently the world’s most popular smartphone. The iPhone 6s is wildly popular in dozens of countries globally, due to its attractive hardware design blended with rich features such as 4K video, large multi-touch display, and fingerprint security.”

Woody Oh, Director at Strategy Analytics, added, “The Apple iPhone 6 shipped 8.5 million units worldwide for second position and 2 percent marketshare during Q2 2016, followed by Samsung Galaxy S7 edge in third place with 8.3 million and 2 percent share. Apple iPhone 6 has been on sale for almost two years and it remains near the top of best-seller lists in many regions like Europe. Samsung’s Galaxy S7 edge has proven popular among high-end consumers and its curved hardware design has given the firm a differentiator that Apple’s iPhone portfolio does not yet offer.”

The evolving meaning of “Sent from my iPhone”

Lara Williams, writing for The Guardian:

Is there a more divisive valediction than the default “Sent From My iPhone” sign-off? When the iPhone first appeared, users were roundly condemned for their thinly veiled humblebrag among the mounting popularity of Apple products.

The message was clear: having an iPhone was so much more than having something on which you could make calls and browse the internet. It was a gorgeous trinket and elite lifestyle marker that signalled both sophistication and technological know-how. Membership of the club was something to be boasted about, and you could feel the conceit as users pressed send. The backlash was immediate.

And:

Recently, however, the refrain has returned to our correspondence, but those using the sign-off can no longer be accused of not knowing how to switch it off (it’s easy) or gloating (it’s not a big deal). Rather the phrase has become an important part of online decorum. Including the sign off contains an innate apology for the brevity of the message. It begs forgiveness for any spelling or grammatical errors. It allows a little wiggle rooms for errant emojis. It is a nod of acknowledgement that you are on the hoof and doing as well as can be expected.

Nice writeup, solid read. Not to mention the genius of whoever thought to include that feature in the first place. My money is on Steve.

Bloomberg: New iPhone to do away with home button

Bloomberg:

Apple is already at work on a major redesign of the iPhone for 2017 that focuses more heavily on the display by removing the Home button, according to a person familiar with the matter.

An Apple spokeswoman declined to comment.

The sense I get from the article is that this is the follow-on to the iPhone said to be announced next month.

Interesting to watch Mark Gurman ply his trade for Bloomberg.

iOS and Android Combined for Record 99% of Smartphone Sales Last Quarter

Joe Rossignol, writing for MacRumors:

The latest numbers from research firm Gartner reveal that the smartphone industry continues to be a virtual two-horse race between iOS and Android. The operating systems combined for a record 99.1% worldwide market share in the second calendar quarter of 2016, compared to 96.8% in the year-ago period.

That’s amazing to me. Just a bit more than nine years ago, neither company (Apple for iOS, Google for Android) had a horse in this race. And now, everyone else is gone or, at best, window dressing.

Wi-Fi Calling can kill iPhone battery life – Here’s how to fix it

Mac Kung Fu:

I switched to an iPhone SE a few days ago and, while I’m happy with the diminutive device, I’ve been a little worried to see battery life draining incredibly quickly. I would take the device off charge and after an hour of non-use the battery would be down to 90%. A full working day’s standby brought it down to 10%. This was very odd because all the reviews said that iPhone SE had superb battery life, and perhaps even better than the iPhone 6S.

I removed various apps that Settings > Battery reported were eating juice. Gone were the news apps I had installed that fed me news flash notifications. However, battery life was STILL gobbled-up. I eventually realized the bad guy in the picture was the Wi-Fi Calling feature. Back into the Settings app I went, and tapped Phone > Wi-Fi Calling, and disabled it.

It was a miraculous fix. The battery percentage figure now barely changes across an hour of non-use.

I use Wi-Fi calling all the time and I’ve never noticed a problem with battery life. I say this not to cast doubt on the article (or anyone else’s experience) but to wonder if there’s another factor being missed, something that makes some iPhones drain their batteries and not impact others.

Nonetheless, I did find this an interesting read.

Apple patents Digital Crown mechanism for iPad

Patently Apple:

Today, the U.S. Patent and Trademark Office published a patent application from Apple that reveals that Jony Ive and his team have considered expanding the Apple Watch’s digital crown to other iOS devices such as the iPad. Apple notes that the digital crown could be used as a volume controller or locking the touch screen, turning on the touch screen, taking a picture, resizing text and other actions.

This is an interesting choice. The digital crown is effective for sliding back and forth through a list or set of settings. The trick is to connect the digital crown to a specific element in the user interface.

[…]

iOS 10’s built in magnifying glass

One of my favorite features of iOS 10 is the built-in magnifying glass, super useful if you need to read some small print or get a close-up look at something tiny.

Before iOS 10’s Magnifier, to get a close-up look at some small print, say, I would open the camera, do my best to focus close in, take a picture, then hop over to Photos, and pinch out to zoom in on the details. That is now no longer necessary.

If you’ve got access to the iOS 10 beta, give this a try:

  • Go to Settings > General > Accessibility. You should see an item called Magnifier.
  • Tap Magnifier, tap the switch to turn it on, then exit settings.
  • Now, triple click the home button to launch Magnifier (You might also see an alert asking you to choose between Assistive Touch and Magnifier – Tap Magnifier).

Just like a magnifying glass, move your iPhone or iPad over the thing you’re trying to magnify. Magnifier will keep the focus sharp and close in. The interface allows you to turn on the flash, slide to zoom in and out, and even grab a still image.

This is a brilliant addition to iOS. Very glad to have it around.

The beta cascade: Why Apple’s latest OS’s require each other

Dan Moren, writing for Macworld:

My Apple Watch, much as I like it, is hardly an indispensable part of my everyday life. And ready I was to go ahead and install the watchOS 3 beta when I ran up against a bit of a brick wall—because in order to install the watchOS 3 beta, I also needed to install the iOS 10 beta on my iPhone.