There’s been a lot of talk over the past few days about Amazon trying to buy developers by giving them $5,000 to build an app for the Fire Phone, up to a max of $15,000 for three apps. When I first heard this story, I thought Amazon’s plan was misguided, that they’d lay out a ton of money to buy their way into undisciplined relevancy, with an indiscriminate copy of apps that are available on Google Play and other Android app stores. Sort of a “me too” strategy.
But that’s not quite right.