Apple

Apple Find My, built into an electric bike

Written by

Ben Lovejoy, 9to5Mac:

VanMoof was one of the very first companies to do this. Their bikes don’t have the U1 chip for precision finding, but that would probably be rather over-the-top for something the size of a bicycle! The feature is really only useful for homing in on the last 15 feet or so, at which distance you can hardly miss your bike.

If you are interested in this bike, follow the headline link and read on. Scroll all the way to the bottom for the discussion of Find My.

There’s been lots of discussion in the twitterverse about AirTag and how to best attach one to a bike. If it’s too obvious, any bike thief would likely remove it quickly. My thinking is, put it under the saddle or, if possible, embed it inside the saddle.

But having the tech built-n and compatible with Apple Find My is the perfect solution. And it’s an electric bike, so no battery to replace.

One final note from Ben:

Oh, and by the way, Apple: Find My is a horribly awkward name even before I diarised it. Please rename it to Apple Find. Thank you.

Noted.

Shot on iPhone 12, Everyday Experiments

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I’m a fan of Apple’s Everyday Experiments series, and this one does not disappoint. Some solid inspiration, with some slow-mo, stop-motion, and time lapse experiments that you can most likely repeat, even if you don’t own an iPhone 12.

An Apple Watch and a baby born on an airplane

Written by

Hawaii Pacific Health:

Newborn baby Raymond Mounga has some new aunties and an uncle for life, according to mom Lavinia “Lavi” Mounga, who unexpectedly delivered Raymond on a Delta Airlines flight from Salt Lake City, Utah, to Honolulu on Wednesday, April 28. Luckily for mom and baby, Hawaii Pacific Health Family Medicine Physician Dr. Dale Glenn and North Kansas City Hospital NICU Nurses Lani Bamfield, Amanda Beeding and Mimi Ho were also on board the flight to help with the delivery and provide care for mom and baby until the flight landed in Honolulu.

And the Apple Watch?

Given that airplanes also aren’t equipped to provide care for a premature baby, Dr. Glenn had to rely on previous wilderness medicine training. He and the nurses used a couple of shoelaces to tie and cut through the umbilical cord, made baby warmers out of bottles that were microwaved, and used an Apple Watch to measure the baby’s heart rate.

Apple should find that baby, give its parents some new baby gifties.

This story is a great example of how valuable Apple Watch has become. It’s a Swiss Army Knife of tech we carry with us wherever we go. And in this case, it pitched in when real hospital equipment wasn’t available.

Though the video below is old, it shows how an Apple Watch can track a newborn’s heart rate.

Prevent Apple’s updated Podcasts App from eating your storage

Written by

Josh Centers, TidBITS:

I subscribe to a few podcasts in the Podcasts app but generally leave downloads off to save space—streaming works fine for me. However, a few weeks ago, I specifically tracked down and downloaded an episode of the Ham Radio Crash Course podcast so I could listen to it while driving out of cellular range. I didn’t subscribe to the podcast, as I don’t usually listen to it, but I was interested in that particular episode.

When I opened the new Podcasts app on my iPhone, I found that it had me “following” Ham Radio Crash Course—you no longer “subscribe” to podcasts in the Podcasts app, but instead “follow” them like “friends” on social media—and it had downloaded episodes before and after the only one I intended to download.

I went to Settings > General > iPhone Storage and was aghast to discover that the Podcasts app was now taking up 14.2 GB of space. Luckily, I have 256 GB of storage and plenty of free space on my iPhone, but if I’d had less available storage, it could have gotten awkward quickly.

Read the post for Josh’s take on Apple’s re-rolled Podcast app and details on how to turn off downloads.

But even if you don’t do that, do jump into Settings > General > iPhone Storage and see if Podcasts is using a significant amount of space. If so, do read the article and adjust as necessary.

I am a long-time Overcast user and I’ve made the switch to the new version of Podcast. I am determined to give it a chance. Having used Overcast for such a long time, the Podcast interface took some getting used to. But I’ve now got a sense of how to get my podcasts set up and followed.

One thing I love about the new Podcast app: The Browse tab is great for discovery. There’s the top charts/episodes if you want to see what’s popular. And down below that, a great set of categories to explore. Not sure if this has always been there, but this Browse tab setup is new to me. Remember, I’ve lived in Overcast for a long time.

As a side note, the integration with Apple Watch/Siri feels rock solid. This is important to me.

If you are new to Podcast, or considering making the switch from Overcast, be sure to read Users Despair at Apple Podcasts App After iOS 14.5 Update.

I started from scratch and have experienced none of these issue, but clearly the problems exist and are worth knowing about.

AirTag’s hidden debug mode

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Let me start this off with a caveat. Just as an iOS or macOS beta should only be used on a testing device, not on your daily carry, this AirTag dev mode may have unpredictable results and render your AirTag unusable (though I’m guessing a reset will fix that).

With that in mind, as far as I can tell, you fire up dev mode by tapping the name (upper-left) 5 times.

Here’s a video showing off this debug mode. Can’t help but think Apple will change this over time, but not sure there’s any way for them to update the AirTag firmware, so I’d guess this quintuple-tap will work for the first gen AirTag for life.

Apple TV’s Mythic Quest: Rolling Stone’s Season Two review

Written by

Alan Sepinwall, Rolling Stone:

McElhenney and company came back together last spring for easily the best Zoom-based episode anyone made in the early months of the pandemic. The tech-world setting fit easily into a format where the characters could — with one notable, poignant exception — only interact virtually, while the tension we were all feeling at that precarious moment wound up enhancing the jokes rather than undercutting them.

That’s no hyperbole. Last fall’s pandemic episode was beautifully written, edited, and poignant. No easy thing to do when every actor was remote.

That quarantine story was a tremendous achievement, and Mythic Quest continues to level up in Season Two, even with the characters all back in the office together.

There’s a thing called the sophomore jinx. Think a hugely popular artist’s second album, or a director’s second movie, an author’s second book.

The sophomore jinx is a real thing, and I worried about sophomore seasons from both Mythic Quest and Ted Lasso. Fortunately, from everything I’ve seen and read, both shows look to have found their path to keeping things fresh, funny, and charming.

IBM creates first 2nm chip

Written by

Dr. Ian Cutress, AnandTech:

Every decade is the decade that tests the limits of Moore’s Law, and this decade is no different. With the arrival of Extreme Ultra Violet (EUV) technology, the intricacies of multipatterning techniques developed on previous technology nodes can now be applied with the finer resolution that EUV provides. That, along with other more technical improvements, can lead to a decrease in transistor size, enabling the future of semiconductors. To that end, Today IBM is announcing it has created the world’s first 2 nanometer node chip.

Used to be, nanometer size had a very specific meaning related to transistor dimensions. That meaning is in the rear view mirror:

While the process node is being called ‘2 nanometer’, nothing about transistor dimensions resembles a traditional expectation of what 2nm might be. In the past, the dimension used to be an equivalent metric for 2D feature size on the chip, such as 90nm, 65nm, and 40nm. However with the advent of 3D transistor design with FinFETs and others, the process node name is now an interpretation of an ‘equivalent 2D transistor’ design.

Some of the features on this chip are likely to be low single digits in actual nanometers, such as transistor fin leakage protection layers, but it’s important to note the disconnect in how process nodes are currently named.

As long as one manufacturer’s 2nm is equivalent to another manufacturer’s 2nm in terms of performance, this seems fair.

Today’s announcement states that IBM’s 2nm development will improve performance by 45% at the same power, or 75% energy at the same performance, compared to modern 7nm processors.

Good to know. For comparison, Apple’s A14 Bionic and M1 are both 5nm.

Gruber: Apple and the built-in advantage

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A few days ago, we posted about MKBHD: Apple vs The Paradox of Choice!. If you’ve not watched the video, dig in, then press on.

With that as background, enter Gruber:

The problem for a company like Tile — to name one high-profile company that is not pleased by Apple’s entry into its market — is that location tags are inherently simple, and Apple’s Find My network is bigger and better than Tile’s device network. Everything about AirTags is better than Tile, if you’re an iOS user. So it goes. If the answer to the question “Would this add-on be better, and be useful to many users, if it were built into the system?” is yes, you should expect it to be built into the system sooner or later.

Perfect take. Tile’s complaint would have more teeth if they had built a product that was better than AirTag. You could argue that Apple has an unfair advantage, but Apple built that themselves, over the course of many years, with much effort and sunk cost. It’d be one thing if they made some corrupt side deal, bribing government officials or the like. But they did the work. AirTag is an ingenious product that takes advantage of a massive, R&D fueled, years in the making build-out.

Apple does, indeed have a built-in advantage. But they built it themselves.

Oh Facebook

Written by

Signal blog:

We created a multi-variant targeted ad designed to show you the personal data that Facebook collects about you and sells access to. The ad would simply display some of the information collected about the viewer which the advertising platform uses.

I love the idea behind these ads. Total transparency, sharing with you an up-to-the-moment picture of what Facebook is sharing with its advertisers.

And I love the execution of the ads. Follow the headline link, look at the examples. Easy to follow, devastatingly personal.

What I absolutely hate is that Facebook killed the ads. To me, this perfectly reflects Facebook’s fight with Apple. But Facebook can’t simply delete Apple’s transparency effort.

Props to Signal for these ads. Props to Apple for their transparency push.

Apple TV’s Mythic Quest: AV Club reviews season 2

Written by

William Hughes, AV Club:

As one of the most consistently thoughtful shows currently being made about the creative process that also happens to feature awful people doing fairly awful things to each other on a semi-regular basis, for fun, Mythic Quest excels at finding deeper and nastier ways at cutting its cast, and its fans, to their cores.

And:

It’s to that end that the show’s second season picks up right where its first (and two excellent, pandemic-themed inter-season episodes) left off, as visionary game designer Ian Grimm (Rob McElhenney) and long-suffering chief engineer Poppy Li (Charlotte Nicdao) try to figure out how to share authority in the wake of Ian promoting Poppy to be his equal on their massively successful online game.

Mild spoilers in the review, but looks like season 2 is not letting up on the gas pedal, which is a good thing. One of my favorite shows, looking forward to binging it.

AirTags withdrawn from sale by Australian chain over child safety concerns

Written by

Ben Lovejoy, 9to5Mac:

Yesterday saw Apple’s AirTags withdrawn from sale by Australian retail chain Officeworks, apparently over child safety concerns. Officeworks has more than 160 stores across the country.

While the issue is currently limited to a single chain, the Australian Competition and Consumer Commission (ACCC) confirmed concerns over ease of access to the button battery used in the device.

And:

There has been a lot of concern in Australia about the CR2032 battery used in AirTag, many watches, and other small products. Since 2013, three children have died after swallowing them, and around 20 children a week are taken to ER for the same reason.

Perhaps Apple should add a “keep out of the hands of small children” warning on the box.

AirTags and Family Sharing

Written by

Tim Hardwick, MacRumors:

On the face of it, sharing the location of an AirTag via Apple’s Family Sharing feature should be a no-brainer, since individual members in a Family Sharing group can use the Find My app to see the location of other family members’ Apple devices, including iPhones, iPads, Macs, AirPods, and Apple Watches.

Seems a fair point. I can find my wife’s iPhone or Mac, but not her AirTagged item.

Is this intentional, some privacy aspect that Apple is protecting here? Or is it early days still, with the AirTag team still building out the various tracking mechanisms?

Apple vs Epic, Day One: Three reads

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There’s an absolute torrent of things to read about Apple vs Epic Games, or Epic Games vs Apple (which is more proper, IMO, since Epic Games is the plaintiff here).

Here are three relatively short reads that bring up the major points at the heart of this case:

There’s too much to try to snapshot any of this here. But if you are interested in the blow-by-blow of this case, start with these three, and you’ll quickly get a sense of the major players, as well as the key issues in the case.

Stream It or Nah: Apple TV+’s ‘Mosquito Coast’

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Before you dig into the article, note there are spoilers. Also, the reviewer did not see the original Harrison Ford movie, which I see as a good thing, since this show is such a different take on the original source material.

That said, this bit struck me:

After the first two episodes, it’s hard to say much more about the story because we don’t know that much. Allie did something in the past that got him in trouble with the feds, and now he and his family are on the run, and we honestly don’t know if Allie is in the right or the wrong. That’s it. That’s the show.

And:

But it’s an intriguing one. It’s an action thriller — the first two episodes are basically one continuous action sequence — but it’s engrossing and at times breathtaking. It comes from Neil Cross (Luther), so for a family-driven thriller, it’s surprisingly violent. Less surprising, however, is how intense it is.

It’s on my list. Though there’s a river of content on that list, and more coming every week. The equation is changing. It used to be, I needed access to a bundle to get enough quality shows to fill my available viewing time. We’re now at the point where just two or three services will do that. And given that I get Apple TV+ and Amazon for free (in effect), I am really starting to think about what other services are worth keeping around.

Just to complete the picture, here’s the latest explainer trailer for the show.

Apple lands another Tom Hanks film

Written by

Deadline:

Apple Original Films won a very competitive weekend auction among streamers to land the Tom Hanks-starrer Finch, an Amblin Entertainment sci-fi film that previously carried the title Bios and was originally intended to be released by Universal. It will now be released on Apple TV+ later this year, likely in awards season, with a qualifying theatrical run at least in the cards.

And:

In Finch, a man, a robot and a dog form an unlikely family, as the man tries to ensure his beloved canine companion will be cared for after he’s gone. Hanks stars as Finch, a robotics engineer and one of the few survivors of a cataclysmic solar event that has left the world a wasteland.

This so reminds me of the 1975 film A Boy and His Dog, based on the Harlan Ellison novel and starring a very young Don Johnson. The tagline:

A young man and his telepathic dog wander a post-apocalyptic wasteland.

This will be the third Tom Hanks deal with Apple Original Films:

It becomes the second major Tom Hanks vehicle to transplant to Apple Original Films, after it acquired the World War II thriller Greyhound from Sony Pictures and saw it turn in strong viewing numbers as Apple TV+’s most watched film, and get an Oscar nomination. It’s actually the third Hanks deal if you count Masters of the Air, the WWII event miniseries developed at HBO and executive produced by Hanks and his Playtone partner Gary Goetzman, and Amblin Television. That miniseries, directed by Cary Joji Fukunaga, is currently in production.

Apple Original Films continues to build up critical mass.

MKBHD: Apple vs The Paradox of Choice!

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MKBHD offers his take on Apple and the companies that swim in Apple’s wake, making money building products that work within the Apple ecosystem. A fascinating, if cynical, look at the choice Apple offers: Use Apple designed product, with an insider’s edge, or a third party product without that edge.

Well laid out.

Review: using Apple’s AirTag for tracking checked luggage

Written by

David Flyn, Executive Traveller:

While airlines have banned rechargeable lithium-ion battery packs from checked luggage (including so-called ‘smart luggage’), this doesn’t apply to the tiny single-use lithium CR2023 cells. Besides which, they’re already in millions of Tiles and key fobs sitting in cargo holds.

And, on tracking your luggage through the moving luggage belts:

The first issue is that the AirTag’s “live here-I-am tracking” isn’t intended for objects that are moving, unless they’re doing so at the most leisurely pace.

And while the average airport luggage belt is no threat to Usain Bolt, it runs too fast for the AirTag’s virtual hand-waving to be properly identified by your iPhone.

And:

Even with an iPhone 12 to take advantage of Precision Finding, the only time the AirTagged bag appeared on my screen while being carried along the belt was when it was literally right in front of me.

That is worth knowing.

What the AirTag might be able to do – if Apple’s willing to entertain this in a future software update – would be to send a notification to your iPhone once it comes within Bluetooth range, such as when your bag lands on the carousel.

And:

AirTags have a clear application to help find anything you might travel with but also risk leaving behind or losing: your passport wallet, a briefcase or jacket, even the carry case where your noise-cancelling headphones reside when not in use

And:

Putting the AirTag inside the bag instead of on the external strap made no discernible difference to the range or accuracy of tracking.

This post was jam full of useful info on what to expect when you stick an AirTag inside your luggage.

What happens when you enable an AirTag, then pop it in the mail?

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YouTuber AirTagAlex lives in The Netherlands, wrote an Automator action to grab screenshots from Find My as it tracked his AirTag through the mail.

This was an interesting experiment. Looking forward to the follow-on video when Alex does the same thing, but ships the AirTag from The Netherlands to Norway.

Apple: How to reset your AirTag

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If you plan on ordering an AirTag, definitely read and bookmark this Apple support post.

It talks through opening your AirTag to get at the battery (super useful) and how to reset it. The way I read it, to reset the AirTag, you need to remove, replace, and press on the battery (until it makes a sound) 5 times.

Arcane, but not something you need to do often. But if you ever do need to reset your AirTag, you’ll be glad you have these instructions.

Apple’s official AirTag setup and sound videos

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From Apple Support, the first video walks through the initial setup of the AirTag. It then walks through the process of using Find My to track the AirTag, calling out the need for Ultra Wideband in any iPhone 11 or 12 model for detailed tracking.

The second video talks you through the Welcome, Setup Complete, Find My repeating sound, and Battery Connected sounds.

iFixit AirTag teardown, and how to drill a hole in one

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I recognize that the second half of the headline might make this seem like a golf tip, but no. The last bit of the iFixit teardown shows you where you can “safely” drill a hole to attach a lanyard or keyring to your AirTag without buying some sort of case.

The risk is relatively low if you are handy with a drill, and this is a fun little experiment to try if you are willing to possibly brick your AirTag. And no doubt you’ll be voiding any warranty.

I will definitely be doing this when mine arrives.

Apple updates AirPods Pro and AirPods 2 firmware to version 3E751

Written by

Juli Clover, MacRumors:

Apple today released a new 3E751 firmware update for the second-generation AirPods and the AirPods Pro, updating them from the prior 3A283 firmware that was released back in September.

I’ve long believed that there was no way to force an AirPods firmware update, that you had to just be patient and wait for Apple to decide you were worthy.

But from this AirBuddy support document:

  • Connect the AirPods to your iPhone or iPad and listen to music or any other content for at least 30 seconds.
  • Put the AirPods in the charging case and close the lid.
  • Connect the AirPods charging case to power with a Lightning cable and wait 30 minutes. Keep your iPhone or iPad and the AirPods case nearby.
  • After the 30 minutes, reconnect your AirPods to the iPhone or iPad and check the version in Bluetooth settings. If they haven’t updated, repeat the process.

There’s also instructions for the AirPods Max.

Live and learn.

Apple Japan Manga ad

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From the video description, filtered through Google Translate:

Find new and hot topics in Manga on the Manga tab in Apple Books. You can enjoy the work you want to read anytime, anywhere.

Why the new iPad Pro’s MiniLED display is a big deal

Written by

David Nield, Gizmodo:

One of the marquee features of Apple’s 12.9-inch Pad Pro for 2021 is its Liquid Retina XDR display, a screen tech that you might have previously seen mentioned in relation to the super-expensive Pro Display XDR monitor that Apple also sells. But what exactly do all these terms mean?

And:

Nowadays, just about every bit of Apple hardware qualifies as Retina, which is why you’ll now see extra words like “liquid” tacked on as well—the Liquid part of Liquid Retina on the iPad Pro listings just means even more pixels per inch, and even less chance of your eyes seeing any pixelation no matter how close you bring the screen up to your face.

And:

In the simplest terms, XDR is an enhanced version of HDR (High Dynamic Range) that extends its benefits.

And:

The key to HDR is having a very high contrast ratio, or the difference between the blackest blacks and the whitest whites that a display can put out. With XDR, Apple has pushed that range even further. The Apple Pro Display XDR can manage 1,000 nits of full-screen, sustained brightness, and a peak of 1,600 nits, resulting in a 1,000,000:1 contrast ratio.

My current iPad (the 2018 “education” iPad) is 500 nits. My M1 MacBook Air display is only 400 nits. So the leap to 1,000 nits, with a peak of 1,600 nits is a bit mind-blowing.

There’s a lot more of this in the article. After reading it, makes me want to order the new iPad Pro just to experience this screen in my day-to-day iPad life.

How to use Apple TV Color Balance in tvOS 14.5

Written by

Josh Centers, TidBITS:

tvOS 14.5 has introduced a new feature, called Color Balance, that can automate the process of correcting the colors on your Apple TV.

Note that this changes the video that your Apple TV generates, does not change your TV’s own settings.

The feature is available on all tvOS-compatible Apple TV models: the Apple TV HD, first-generation Apple TV 4K, and the upcoming second-generation Apple TV 4K. However, you need an iPhone that supports Face ID.

And, interestingly:

To get started, update your Apple TV and iPhone to tvOS 14.5 and iOS 14.5, respectively. Color Balance calibration will fail midway if you have HDR enabled, so you’ll want to disable HDR on your Apple TV in Settings > Video and Audio > Format.

Really well done walkthrough, worth exploring.

23 things you can track with Apple’s New AirTags

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Kirk McElhearn pulled together a list of things you might want to track with an AirTag. While some might feel obvious, this is worth a scan, just to wrap your head around what’s possible, get you thinking about your own situation.

One thing on the list I did not think of is leaving an AirTag in my car. There’s theft tracking, which is not an Apple recommended use, but there’s finding your car in a crowded parking lot. I’m definitely in on that use case.

Apple to ban apps that reward users for enabling App Tracking

Written by

Sami Fathi, MacRumors:

Apple says that it will ban and reject apps on the App Store that attempt to offer users monetary incentives to enable tracking through App Tracking Transparency (ATT), one of many measures the company is taking to ensure developers follow through with the new framework.

From Apple’s Human Interface Guidelines:

Don’t offer incentives for granting the request. You can’t offer people compensation for granting their permission, and you can’t withhold functionality or content or make your app unusable until people allow you to track them.

Don’t display a custom message that mirrors the functionality of the system alert. In particular, don’t create a button title that uses “Allow” or similar terms, because people don’t allow anything in a pre-alert screen.

Don’t show an image of the standard alert and modify it in any way.

Don’t draw a visual cue that draws people’s attention to the system alert’s Allow button.

And:

If you display a custom screen that precedes a privacy-related permission request, it must offer only one action, which must display the system alert. Use a word like “Continue” to title the action; don’t use “Allow” or other terms that might make people think they’re granting their permission or performing other actions within your custom screen.

This seems fair. Everything about Apple’s approach to third party App Tracking feels loaded to provide perfect transparency to the user, to prevent an app from misleading the user.

Justice for ‘Wolfwalkers,’ the masterpiece that should’ve won Best Animated Feature at the Oscars

Written by

Laura Bradley, Daily Beast:

But it’s not just the Oscars’ notorious default setting of awarding Pixar almost every chance it gets that makes Wolfwalkers’ loss to Soul so upsetting. It’s the fact that Wolfwalkers itself is a masterpiece—an imaginative and heart-rending story made all the more captivating by Irish animation studio Cartoon Saloon’s meticulous and full-hearted embrace of its medium.

And:

With every frame, Wolfwalkers becomes more enchanting. The greenery of the forest is a glimmering watercolor wonder—as enchanting as a lovingly illustrated children’s book, and alluring enough to compete with the mysterious allure of any real-life forest. 17th-century woodcuts inspire the walled town’s animation, imparting a militant stiffness.

And:

But on top of its craftsmanship, Wolfwalkers’ story, with its carefully braided themes and folklore, merits recognition in its own right.

As much as I enjoyed Soul, I have to agree with Laura here. Wolfwalkers was a magnificent work, and in my opinion, should have won the top prize. If you’ve not seen it, add it to your list. It’s on my shortlist of the very best of Apple TV+, and of well told stories.

Transcript of the Epic Games v Apple deposition

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This was a four hour deposition and there’s a lot to read. It starts with 20 pages of redaction, so if you are interesting in exploring, jump to page 26, with the questioning of Phillip Shoemaker, who worked on building the App Store review team.

There’s an interesting nugget on page 29, discussing rules that are arguable:

Q: You also called the rules arguable. What did you mean by that?

A: Well, it’s objectionable material…Porn…I’ll know it when I see it. Those were a lot of the guidelines and you read them, you’ll see that most were written in a gray, a very subjective manner. And developers read them one way…spend time, spend money to build an app and submit it and we reject it because we interpret that line differently.

When they’re arguable, they’re really difficult to enforce and…it breeds a lot of anger, hence, my numerous death threats.

Death threats! Wow, had no idea. And they were numerous.

So much to process in this deposition. Here’s the big breakdown to help you navigate (the page numbers are the numbers at the very bottom of the document viewer, not the page numbers embedded in the document itself):

  • Phillip Shoemaker starts on page 26
  • Eddy Cue starts on page 49
  • The discussion of whether or not to open iMessage on Android is on page 54
  • Scott Forstall starts on page 67

Fascinating look behind the scenes at Apple.

Seeking Alpha: Apple Is not a monopoly

Written by

Seeking Alpha:

The incentives for this are clear: a reduction of the App Store fee from 30% to 15% or even to 0% would make all of these would-be accusers immensely more profitable. In the case of Tile, Epic and Spotify’s victory would give legal precedent to pile on to the misleading claim that Apple engages in anti-competitive and monopolistic behavior.

And on the punishment of a monopoly:

The Sherman Act imposes criminal penalties of up to $100 million for a corporation and $1 million for an individual, along with up to 10 years in prison. Under federal law, the maximum fine may be increased to twice the amount the conspirators gained from the illegal acts or twice the money lost by the victims of the crime, if either of those amounts is over $100 million.

And:

Apple is not a monopoly. It does not produce necessity goods and it does not force consumers to use its products or the App Store. It does not force developers or competitors to use its products either – Fortnite or Spotify’s offerings do not constitute necessity goods and can be purchased elsewhere – not only through Apple’s App Store. At the end of the day, any company that chooses to sell its products through the App Store has a choice, as does the consumer.

There’s a lot more to this read. Hard to say whether this conclusion is valid, but it is an interesting take.

Also worth a look, the Sherman Antitrust Act Wikipedia page, a deep, deep rabbit hole of information.