Gruber: How prepared is Apple for the massive task of reviewing flagged CSAM?

As pointed out in our previous post, Apple is about to enter the big leagues in CSAM (child sexual abuse material) reporting.

John Gruber:

> I do wonder though, how prepared Apple is for manually reviewing a potentially staggering number of accounts being correctly flagged. Because Apple doesn’t examine the contents of iCloud Photo Library (or local on-device libraries), I don’t think anyone knows how prevalent CSAM is on iCloud Photos. We know Facebook reported 20 million instances of CSAM to NCMEC last year, and Google reported 546,000.

Fair question. Also makes me wonder how the people who review this sort of material are protected, both emotionally (a dark, dark job, sure to mess with your psyche) and legally (they spend their day looking at illegal material — Are there special laws that protect workers like these?)

I also wonder what that job description looks like. Certainly one of the more unusual job interviews.

Why Facebook reported 20.3 million CSAM images, Apple only 265

Ben Thompson, Stratechery:

> How is it, then, that a company like Facebook, which is mostly used on mobile — i.e. Android or iOS — made 20.3 million reports of Child Sexual Abuse Material (CSAM) in 2020, while Apple made only 265? After all, there are almost certainly more photos on smartphones than there are on social networks — the former is in large part a superset of the latter.

To repeat: Facebook made 20.3 MILLION reports of CSAM. Apple made only 265.

Here’s why:

> It’s not because there is somehow more CSAM on Facebook than exists on Apple devices, but rather that Facebook is scanning all of the images sent to and over its service, while Apple is not looking at what is in your phone, or on their cloud. From there the numbers make much more sense: Facebook is reporting what it finds, while Apple is, as the title of Section (3) suggests, protecting privacy and simply not looking at images at all.

And, clearly, as Apple moves from the server side to the client side (i.e., your iPhone), those numbers will likely change dramatically.

There’s much more analysis in the article, but the above really stuck out, obvious though it might be.

Also interesting was the lead-in, taken from this 2009 Online Photographer article:

> The leading photo sharing site, flickr.com, charts the popularity of the cameras used by its membership. Recently the Apple iPhone has jumped into a virtual tie for first place with the Canon XTi. Furthermore, flickr states on its “Camera Finder” page that it can only detect the camera used about 2/3rds of the time, and that, therefore, cameraphones are under-represented on the graphs. Yikes.

This was the moment in time when iPhone photography showed its hand, overtook traditional cameras in popularity.

Where to tap the AirTag to read the NFC tag

The video from Apple Support, embedded below, tells you to tap the white side of an AirTag to the top center of your iPhone to read the NFC tag. Watch the video, it’s short.

My instinct, based purely on where the animation appears when I open my AirPods case, would be to tap the AirTag on the bottom of the iPhone. I do recognize that AirTags and AirPods use different flavors of wireless magic, found this interesting, worth passing along.

Mark Gurman: Apple’s TV box is now mostly pointless. Will that change?

Mark Gurman, from his Power On newsletter:

> When Apple introduced the Apple TV in 2007, the rationale for buying one was clear: The box could store TV shows and movie files and pull media from the owner’s Mac onto the big screen. The next version in 2010 had its own unique place: It was a $99 cloud streaming device to watch Netflix, download video rentals from iTunes and AirPlay media from an iPhone or iPad. Even the 2015 model had its reason for being: the App Store.

So far, so good. But:

> Buying an Apple TV no longer gives users a content advantage. We are in the age of streaming services like Netflix, Amazon Prime Video and Hulu, and business models have shifted so that every service is available on every device—phones, tablets, TV sets, streaming sticks and game consoles.
>
> Apple, known for its closed ecosystem, is even embracing the shift by offering many services on smart TVs and boxes made by competitors. Those services include iTunes movie and TV rentals, the Apple TV app, Apple TV+, Apple Music and AirPlay.

And:

> That made the Apple TV a mostly pointless accessory, and consumers seem to agree: 2020 data from Strategy Analytics found that the Apple TV holds 2% of the streaming device market.

And:

> The product isn’t without its benefits, though, for the Apple ecosystem’s most loyal users. Integration with HomeKit, Fitness+, AirPods and the iOS remote app is useful. The new remote control and faster chip in this year’s version are definite improvements, and the box is getting SharePlay and Spatial Audio support later this year. Still, I don’t see these enhancements moving the needle for most people.

My guess: If Apple had to choose between Apple TV device sales and success of the Apple TV+ streaming service, they’d pick the latter. The former is a device that ages quickly (as tech gear does), requires constant renewal and support. And the latter can become evergreen (think of shows like The Office or Seinfeld, still bringing in a huge payday for their creators, with little additional investment required).

> TV+ has started off slow. Analysis from Bernstein estimates Apple TV+ revenue of $2.2 billion in 2021, compared with $25 billion for Netflix last year. Apple’s initial content library was incredibly limited, and Covid-19 hit just months after launch, delaying new shows and filming on second seasons by up to two years.

Patience required here. I’d bet on continued growth for Apple TV+. As I’ve mentioned on The Dalrymple Report, Apple TV+ has raised the bar, with higher quality shows per capita than any other streaming service. Put another way, I’d bet that the average IMDb rating for every show/movie on Apple TV+ is higher than the average of every show on Netflix, Amazon, Hulu, etc.