Apple bringing Oscar best-picture-nominee CODA to theaters for free

Apple:

Apple Original Films today announced that audience favorite “CODA” will be re-released in theaters for a limited theatrical run following its history-making Academy Award nominations, including a nomination for Best Picture. The film will be presented in major cities across the U.S. and London, free of charge and with open captions.

The free showings are this weekend only, starting Friday. Follow this link to find the theater nearest you.

And if you are in Los Angeles:

Audiences at a special showing in Los Angeles will have the opportunity to be part of a live Q&A with the cast and writer/director Siân Heder, which will have translators in ASL.

Since the showings are free, presumably Apple has to pay the theaters for the privilege.

Interesting that Apple chose this weekend for the showings. It’s a month until Oscar voting closes (March 22nd). But CODA is also nominated for 12 Screen Actors Guild (SAG) awards, and SAG voting closes at the end of this weekend. Two birds. One stone.