Fortune:

Just as it dominates our economy, Big Tech now dominates Fortune’s annual ranking of corporate reputation. For the third year in a row, Apple, Amazon, and Microsoft rank first, second, and third, respectively, based on our poll of some 3,700 corporate executives, directors, and analysts. It’s Apple’s 15th straight year in the No. 1 spot, a fitting coronation for the world’s most valuable company.

15 straight years with the strongest corporate reputation. No small thing.

Interesting to see Pfizer in that 4th spot.