Alexa.com (via MJTsai’s blog):

We will be retiring Alexa.com on May 1, 2022

Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.

Alexa.com was the go-to site to check web traffic. Back in the day, there were a handful of companies that regularly dominated the web traffic rankings. Memory serves, nytimes.com and Kottke.org were always near the top of the list.

From the Alexa Wikipedia page:

Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock.

Have to wonder when Amazon made the decision to use that name for its voice assistant and how much it helped that decision that they owned this domain.

Also wondering why they are shutting down the site. Is something new coming to Alexa.com, or is this purely not a viable business for Amazon?