Hartley Charlton, MacRumors:

While multiple reports indicate that Apple is working on a direct successor to 2020’s ‌MacBook Air‌, a recent rumor from the leaker known as “Dylandkt” claimed that this new model may not be branded as the “‌MacBook Air‌.” Instead, it would simply be the “MacBook.”

And:

In recent years, Apple has sold two main ‌iMac‌ models: a 21.5-inch model and a more powerful 27-inch model. Earlier this year, the 21.5-inch model was replaced with an all-new 24-inch model with the M1 chip. The 27-inch model has yet to receive a redesign or an update with Apple silicon, but another rumor from Dylandkt claims that the new model could actually be called the “‌iMac‌ Pro.”

I love the simplification here, hope this rumor turns out to be true. If so, we’d have MacBook, MacBook Pro, iMac, iMac Pro, and Mac Pro.

This simplification concept reminds me strongly of the simple product matrix Steve Jobs rolled out in 1998, best described by Steve himself. Watch the video below for the explanation (the entire video is worth watching, but jump to 9 minutes in if time is short).