Chaim Gartenberg, The Verge:

Qualcomm is looking to seriously beef up its PC processors, with the company announcing plans for a next-generation Arm-based SoC “designed to set the performance benchmark for Windows PCs” that would be able to go head to head with Apple’s M-series processors.

And:

The new chip will be designed by the Nuvia team, which Qualcomm had bought earlier this year in a massive $1.4 billion acquisition. Nuvia, notably, was founded in 2019 by a trio of former Apple employees who had previously worked on the company’s A-series chips.

Taking this with a grain of salt.

Qualcomm doesn’t expect their first of the new generation of chips in consumer machines before 2023, and I’d expect Apple to be at least one generation further along by then (with the M2 rumored to drop in 2022).