José Adorno, 9to5Mac:

Apple introduced the new line of MacBook Pro last October during its “Unleashed” event. With impressive improvements over the most recent Intel chips and even the M1 processor, the company has been very successful with the M1 Pro and M1 Max chips.

With that in mind, lots of tech companies are upgrading their staffs’ Macs with the incredibly powerful M1 Max MacBook Pro with 64 GB of RAM.

The reasoning is captured in this tweet from Twitter’s John Szumski:

I'm excited to be rolling out fully loaded M1 Max MBPs to all of Twitter's iOS & Android engineers! We're seeing improvements in both top line performance and thermal throttling that currently plague our Intel builds.

— John Szumski (@jszumski) November 5, 2021

Read José’s post for more examples but, in a nutshell, this is tech companies doing the math and recognizing that a new, high-end MacBook Pro would easily pay for itself in time savings.

It’s been a while since I’ve seen this sort of no-brainer purchase equation with Apple gear. One example this reminds me of is when Apple first rolled out the LaserWriter, one of the very first mass market laser printers. Back then, loaded Macs and LaserWriters became no-brainer purchases for high-end art departments. Game changers.