Introducing M1 Pro and M1 Max: the most powerful chips Apple has ever built

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Apple:

The CPU in M1 Pro and M1 Max delivers up to 70 percent faster CPU performance than M1, so tasks like compiling projects in Xcode are faster than ever. The GPU in M1 Pro is up to 2x faster than M1, while M1 Max is up to an astonishing 4x faster than M1, allowing pro users to fly through the most demanding graphics workflows.

And:

M1 Pro and M1 Max include an Apple-designed media engine that accelerates video processing while maximizing battery life. M1 Pro also includes dedicated acceleration for the ProRes professional video codec, allowing playback of multiple streams of high-quality 4K and 8K ProRes video while using very little power. M1 Max goes even further, delivering up to 2x faster video encoding than M1 Pro, and features two ProRes accelerators. With M1 Max, the new MacBook Pro can transcode ProRes video in Compressor up to a remarkable 10x faster compared with the previous-generation 16-inch MacBook Pro.

And:

M1 Max features the same powerful 10-core CPU as M1 Pro and adds a massive 32-core GPU for up to 4x faster graphics performance than M1. With 57 billion transistors — 70 percent more than M1 Pro and 3.5x more than M1 — M1 Max is the largest chip Apple has ever built. In addition, the GPU delivers performance comparable to a high-end GPU in a compact pro PC laptop while consuming up to 40 percent less power, and performance similar to that of the highest-end GPU in the largest PC laptops while using up to 100 watts less power.

And:

Both M1 Pro and M1 Max are loaded with advanced custom technologies that help push pro workflows to the next level:

  • A 16-core Neural Engine for on-device machine learning acceleration and improved camera performance.
  • A new display engine drives multiple external displays.
  • Additional integrated Thunderbolt 4 controllers provide even more I/O bandwidth.
  • Apple’s custom image signal processor, along with the Neural Engine, uses computational video to enhance image quality for sharper video and more natural-looking skin tones on the built-in camera.
  • Best-in-class security, including Apple’s latest Secure Enclave, hardware-verified secure boot, and runtime anti-exploitation technologies.

There’s a lot to process here. The claims are bold. Looking forward to seeing the real-world results, benchmarks, video reviews. Most interesting to me will be the GPU tests. Can a new MacBook Pro with M1 Max compete with a desktop PC with a high-end discrete GPU? Or does that remain an unfair comparison?