John Gruber:

At a glance, all Apple Watches — from the original “Series 0” in 2015 to the new Series 7 models shipping this week — have more or less looked the same. Unlike any other product Apple has ever made, they really nailed the basic shape and look, the gestalt, on the first try. It was birthed as an iconic design.

This review is a joy to read, full of details that stem from someone who has lived with the Apple Watch since inception.

Worth the read, for the insight and for the prose. One highlight:

The knock on Series 7 is that there’s nothing new but a bigger display. But it’s a much bigger display. It’s the one new thing that everyone will notice, and it’s very noticeable. Nothing new but a bigger display is enough to establish Series 7 as a landmark new design.

Well said.