Jony Ive and Marc Newson were the life blood of Apple’s design sensibility for a long time. They left Apple a few years ago to form a new design firm, called LoveFrom. Somewhat famously, they started work and did not put up a web site. Until now.

Follow the headline link, load the site. It’s simple, but with a signature minimalist design.

Take a look. Pay attention to the animation (typing “LoveFrom,”) when the page loads. Don’t miss that whimsical detail as the comma animates into place. Now reload the page. There are a number of different comma sequences. A tiny, but fun detail.

The page is signed, “love & fury”. Not sure what this signifies, but it is the title of a book about Mary Wollstonecraft (Frankenstein author Mary Shelley’s mother). Not sure there’s a connection, but an interesting choice.

A few weeks ago, we posted about this fake LoveFrom web site. Wonder if that site had anything to do with coaxing the real site into existence.