Apple sells the AirPods Max for $549. Amazon has them on sale (see the headline link) for $449. That’s a pretty steep discount.

Though it is interesting to wonder why this price discrepancy exists (Inventory clearance? New model in the offing? Neither of those seems likely to me), more interesting to me is the price point itself.

Is $449 low enough to bring you into the fold? If not, why not? Is the increase in functionality over your existing setup not worth the price? Are the AirPods Pro good enough? Is the issue that you just don’t have a real sense of how good the AirPods Max really are?

What is the highest price that would draw you in? Would you snap a pair up for $299? $399?

Selling the AirPods Max is like selling a high resolution TV. How do you advertise it? You can describe it, but showing video is limited to the potential buyer’s existing display. Like a new TV, the sale depends on a leap of faith on the buyer’s part.