Apple today announced it has acquired Primephonic, the renowned classical music streaming service that offers an outstanding listening experience with search and browse functionality optimized for classical, premium-quality audio, handpicked expert recommendations, and extensive contextual details on repertoire and recordings.
Users of Apple Music classical will absolutely love this acquisition.What’s really interesting is that Apple plans to release separate classical music app based on Primephonic, but with added features, sometime next year. Apple Music will also get some upgrades from the purchase like better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits. There is no word where Thomas Steffens, Primephonic’s co-founder and CEO, fits into Apple Music.
Definitely a great move for Apple Music.