When Apple TV+ launched on November 1, 2019, The Morning Show was the big bet, got a ton of marketing push from Apple. Since then, we’ve seen a wide array of shows, including the first blockbuster hit, Ted Lasso.

The second season of The Morning Show, premiering September 17th (three weeks from Friday), will arrive in a different world. There’s the pandemic, of course, and a change of administrations. But this new season will not arrive as the unquestioned tentpole of Apple TV+. Apple TV+ is now a somewhat crowded space, the competition for eyeballs is now stiffer.

All that said, the trailer below does make the new season look every bit as compelling as the first season. Take a look.